Apple Incorporation1
APPLE INCORPORATION
By (Student's Name)
Course Name
Professor's Name
University Name
City or State
Date
,Apple Incorporation 2
The Apple Incorporation
The Apple Incorporation is a technological organization whose headquarters are in
California. The company prioritizes in the designing, development and retailing of electronic
devices, online services and computer software (Jun, 2016). It is one of the globes biggest five
technological corporations competing against Amazon, Microsoft, Google and Facebook.
Some of the products currently manufactured and retailed by the company include hardware
devices such as the iPhones, the Mac computers, the iPad tablets, the Apple smartwatches, the
Portable iPod, the digital media player for Apple TV, the smart HomePod speaker and the
wireless AirPod earbuds (Clarke and Boersma, 2017). The company also prioritizes on the
production and retailing of software products which include iOS, macOS, watchOS, tvOS,
iPadOS operating systems, the Safari web browser, the iWork and iLife productivity and
creativity suites, iTunes media player, the acoustic Shazam utility and other professional apps
such as Logic Pro, Xcode and the Final Cut Pro.
In regards to online services, media service platforms include the Mac App Store, the
iOS App Store, Apple TV+, Apple Music, iMessage, iTunes Store, iCloud, Genius Bar, Apple
Pay, AppleCare, Apple Card and Apple Pay Cash (Zeelot, 2020). The company was initiated
in 1976 by Steve Wozniak, Steve Jobs and Ronald Wayne (La Bella, 2015). The study will
prioritize on Apples brand, the iPhone. The study identifies market opportunities for the
iPhone in the existing and new markets dwelling on the newly designed iPhones. A thorough
analysis was carried on Apples iPhone current competitive position in various associated
markets, identifying its key product development opportunities and an action plan on how
Apple should move forward. Key theories and models relating to the new iPhone designs are
drawn together with strategies paramount in introducing their new devices into the market.
The Apple iPhone Analysis
The iPhone was introduced into the market back in 2007 (Chevreux, Lopez and
Mesnard, 2017). During that period, other companies had already introduced their sets of
smartphones into the market. iPhones entry initiated the mobile revolution.
, Apple Incorporation 3
(MacRumors Staff, 2020)
The highly anticipated iPhone upon release was priced at $4999 and $599 for 4GB and
8GB respectively. In addition to the 4GB and the 8GB iPhones, Apple in 2008 resorted to
producing the 8GB models. Apple integrated EDGE and the 2.5G quad-band GSM features
which are present in handheld devices. The iPhone operated on a down-scaled OS X version
with apps such as Mail and Safari. Other apps incorporated included dashboard and web-
based apps such as Weather and Google Maps. The first Version of the iPhone had a 3.5-inch
touch screen that is, 89mm with accessories such as Wi-Fi and Bluetooth.
The second iPhone version was the iPhone 3G and was introduced into the market in
2008 (Pierce, 2018). The phone was a bit cheaper, going for $199 and $299 for the 8GB and
the 16GB models respectively (Coleman, 2016).
APPLE INCORPORATION
By (Student's Name)
Course Name
Professor's Name
University Name
City or State
Date
,Apple Incorporation 2
The Apple Incorporation
The Apple Incorporation is a technological organization whose headquarters are in
California. The company prioritizes in the designing, development and retailing of electronic
devices, online services and computer software (Jun, 2016). It is one of the globes biggest five
technological corporations competing against Amazon, Microsoft, Google and Facebook.
Some of the products currently manufactured and retailed by the company include hardware
devices such as the iPhones, the Mac computers, the iPad tablets, the Apple smartwatches, the
Portable iPod, the digital media player for Apple TV, the smart HomePod speaker and the
wireless AirPod earbuds (Clarke and Boersma, 2017). The company also prioritizes on the
production and retailing of software products which include iOS, macOS, watchOS, tvOS,
iPadOS operating systems, the Safari web browser, the iWork and iLife productivity and
creativity suites, iTunes media player, the acoustic Shazam utility and other professional apps
such as Logic Pro, Xcode and the Final Cut Pro.
In regards to online services, media service platforms include the Mac App Store, the
iOS App Store, Apple TV+, Apple Music, iMessage, iTunes Store, iCloud, Genius Bar, Apple
Pay, AppleCare, Apple Card and Apple Pay Cash (Zeelot, 2020). The company was initiated
in 1976 by Steve Wozniak, Steve Jobs and Ronald Wayne (La Bella, 2015). The study will
prioritize on Apples brand, the iPhone. The study identifies market opportunities for the
iPhone in the existing and new markets dwelling on the newly designed iPhones. A thorough
analysis was carried on Apples iPhone current competitive position in various associated
markets, identifying its key product development opportunities and an action plan on how
Apple should move forward. Key theories and models relating to the new iPhone designs are
drawn together with strategies paramount in introducing their new devices into the market.
The Apple iPhone Analysis
The iPhone was introduced into the market back in 2007 (Chevreux, Lopez and
Mesnard, 2017). During that period, other companies had already introduced their sets of
smartphones into the market. iPhones entry initiated the mobile revolution.
, Apple Incorporation 3
(MacRumors Staff, 2020)
The highly anticipated iPhone upon release was priced at $4999 and $599 for 4GB and
8GB respectively. In addition to the 4GB and the 8GB iPhones, Apple in 2008 resorted to
producing the 8GB models. Apple integrated EDGE and the 2.5G quad-band GSM features
which are present in handheld devices. The iPhone operated on a down-scaled OS X version
with apps such as Mail and Safari. Other apps incorporated included dashboard and web-
based apps such as Weather and Google Maps. The first Version of the iPhone had a 3.5-inch
touch screen that is, 89mm with accessories such as Wi-Fi and Bluetooth.
The second iPhone version was the iPhone 3G and was introduced into the market in
2008 (Pierce, 2018). The phone was a bit cheaper, going for $199 and $299 for the 8GB and
the 16GB models respectively (Coleman, 2016).
