Lecture 1
1. What are drivers to internationalize a company?
Market development as a strategy, need to follow its customers, competition and opportunities.
2. Explain the term internationalization, export development and export planning.
Internationalization : Expanding the organizational activities of a company in foreign markets.
Export development :
Export planning : Process of international strategy formulation detailed internal and external
analysis, international marketing planning and implementation.
3. What is the difference, if any, between export policy and export plan?
Export policy refers to the international strategy development of the company and the export
plan refers to the international marketing plan.
4. What are the 4 phases of the export planning process?
1. Export policy 2. Export audit 3. Export plan 4. Export roll-out
5. Draw the 10 steps of the export plan – model and explain each step.
1. Company overview
2. DESTEP/SWOT
3. Business strategy
4. Country analysis
5. Value chain
6. Entry choice
7. Marketing mix
8. Logistics and organizational set-up
9. Financial Plan
10. Milestones Plan
Lecture 2
1. What is an export policy plan? What are the three steps of the export policy plan?
Strategic business directions forming the basis of the export initiatives – Overview of the
company, SWOT, internal external analysis, International strategy definition.
Step 1. Company overview : Description of the vision/mission, business definition and
objectives of the company, followed by a description of which product lines the company is
selling on what geographic markets.
Step 2. Internal/External analysis : Description of the internal organization structure and its
capabilities, and a description of internal market trends.
1. What are drivers to internationalize a company?
Market development as a strategy, need to follow its customers, competition and opportunities.
2. Explain the term internationalization, export development and export planning.
Internationalization : Expanding the organizational activities of a company in foreign markets.
Export development :
Export planning : Process of international strategy formulation detailed internal and external
analysis, international marketing planning and implementation.
3. What is the difference, if any, between export policy and export plan?
Export policy refers to the international strategy development of the company and the export
plan refers to the international marketing plan.
4. What are the 4 phases of the export planning process?
1. Export policy 2. Export audit 3. Export plan 4. Export roll-out
5. Draw the 10 steps of the export plan – model and explain each step.
1. Company overview
2. DESTEP/SWOT
3. Business strategy
4. Country analysis
5. Value chain
6. Entry choice
7. Marketing mix
8. Logistics and organizational set-up
9. Financial Plan
10. Milestones Plan
Lecture 2
1. What is an export policy plan? What are the three steps of the export policy plan?
Strategic business directions forming the basis of the export initiatives – Overview of the
company, SWOT, internal external analysis, International strategy definition.
Step 1. Company overview : Description of the vision/mission, business definition and
objectives of the company, followed by a description of which product lines the company is
selling on what geographic markets.
Step 2. Internal/External analysis : Description of the internal organization structure and its
capabilities, and a description of internal market trends.
