Hospitality and Tourism (correct answers)
Often works at an advertising agency and is responsible for managing a number of
accounts as well as developing new accounts. Works directly with the client and serves
as the client's liaison with every department within the agency (creative, financial,
production, etc.). May also apply to sales or catering within a company's marketing
department. correct answers account executive
Any paid-for promotional material designed to reach a mass audience; billboards,
commercials, and so forth. correct answers advertising
The use of words to promote a person, a business, an opinion, or an idea. correct
answers advertising copy
Commercial or advertisement. correct answers advertising spot
A subordinate or subsidiary associate; in Internet marketing, an affiliate website directs
traffic to the main website. For example, an author's website is an Amazon affiliate and
directs people to Amazon.com to buy the author's books. The author then gets a small
amount of money as a part of that transaction. correct answers affiliate
An approach to sales that emphasizes making a sale at any possible time, even to
people who aren't typically customers (and are not likely to be repeat customers).
correct answers aggressive selling
Evidence based on personal experience or hearsay; it is considered less reliable than
evidence based on research but may still illustrate a valuable point. correct answers
anecdotal evidence
An abbreviation for application. A program that runs on a mobile device like a
smartphone or tablet computer (iPad, Galaxy Tab, etc.). correct answers app
Works in a creative partnership with a copywriter to create and produce effective
advertisements. Focuses on the look and feel of a campaign and is responsible for
producing innovative concepts and ideas for advertising campaigns in all kinds of
media. correct answers art director
A degree given for successful completion of some courses of study at a two-year
college. correct answers associate's degree (AA)
A college degree that typically requires four years of study in commerce and business.
correct answers bachelor of business administration (BBA)
, An academic degree that requires four years of study. The degree conferred on
someone who has successfully completed undergraduate studies; a bachelor of arts is
a BA and a bachelor of science is a BS. correct answers bachelor's degree (BA or BS)
An advertisement placed on a web page that acts as a link to an advertiser's website;
these ads frequently run along the top of the page like a banner. correct answers
banner ad
The name, sign, symbol, design, or any combination of these items that is used to
identify the product and establish a separate and unique identity from the competition. A
brand represents something intangible, a promise or experience of something unique
and good quality. correct answers brand
Also called frequency marketing, relationship marketing, or loyalty marketing, the
program rewards customers for continuing to support a specific brand. correct answers
brand loyalty program
The symbol, logo, or design used to identify the brand. correct answers brand mark
Sources of entertainment and information distributed by wired and wireless radio and
television stations, sound and video recordings, and the mobile Internet. correct
answers broadcast media
Conducted to study cause-and-effect relationships between marketing mix changes and
customer behavior. correct answers cause-and-effect research
When two different brands share a location, concept, or partnership. correct answers
"cobranding"
An institution of higher learning that offers undergraduate programs (usually of a four-
year duration) that lead to a bachelor's degree in the arts or sciences (BA or BS).
correct answers college
A customer feedback tool used to gather information from people already patronizing
the business. correct answers comment card
Part of public relations designed to increase community awareness and positive image
of the business in the community, frequently philanthropic activities are part of
community relations. correct answers community relations
To collect materials from various sources and combine them into one document, book,
or collection. correct answers compile
Being connected to the Internet. correct answers connectivity
Often works at an advertising agency and is responsible for managing a number of
accounts as well as developing new accounts. Works directly with the client and serves
as the client's liaison with every department within the agency (creative, financial,
production, etc.). May also apply to sales or catering within a company's marketing
department. correct answers account executive
Any paid-for promotional material designed to reach a mass audience; billboards,
commercials, and so forth. correct answers advertising
The use of words to promote a person, a business, an opinion, or an idea. correct
answers advertising copy
Commercial or advertisement. correct answers advertising spot
A subordinate or subsidiary associate; in Internet marketing, an affiliate website directs
traffic to the main website. For example, an author's website is an Amazon affiliate and
directs people to Amazon.com to buy the author's books. The author then gets a small
amount of money as a part of that transaction. correct answers affiliate
An approach to sales that emphasizes making a sale at any possible time, even to
people who aren't typically customers (and are not likely to be repeat customers).
correct answers aggressive selling
Evidence based on personal experience or hearsay; it is considered less reliable than
evidence based on research but may still illustrate a valuable point. correct answers
anecdotal evidence
An abbreviation for application. A program that runs on a mobile device like a
smartphone or tablet computer (iPad, Galaxy Tab, etc.). correct answers app
Works in a creative partnership with a copywriter to create and produce effective
advertisements. Focuses on the look and feel of a campaign and is responsible for
producing innovative concepts and ideas for advertising campaigns in all kinds of
media. correct answers art director
A degree given for successful completion of some courses of study at a two-year
college. correct answers associate's degree (AA)
A college degree that typically requires four years of study in commerce and business.
correct answers bachelor of business administration (BBA)
, An academic degree that requires four years of study. The degree conferred on
someone who has successfully completed undergraduate studies; a bachelor of arts is
a BA and a bachelor of science is a BS. correct answers bachelor's degree (BA or BS)
An advertisement placed on a web page that acts as a link to an advertiser's website;
these ads frequently run along the top of the page like a banner. correct answers
banner ad
The name, sign, symbol, design, or any combination of these items that is used to
identify the product and establish a separate and unique identity from the competition. A
brand represents something intangible, a promise or experience of something unique
and good quality. correct answers brand
Also called frequency marketing, relationship marketing, or loyalty marketing, the
program rewards customers for continuing to support a specific brand. correct answers
brand loyalty program
The symbol, logo, or design used to identify the brand. correct answers brand mark
Sources of entertainment and information distributed by wired and wireless radio and
television stations, sound and video recordings, and the mobile Internet. correct
answers broadcast media
Conducted to study cause-and-effect relationships between marketing mix changes and
customer behavior. correct answers cause-and-effect research
When two different brands share a location, concept, or partnership. correct answers
"cobranding"
An institution of higher learning that offers undergraduate programs (usually of a four-
year duration) that lead to a bachelor's degree in the arts or sciences (BA or BS).
correct answers college
A customer feedback tool used to gather information from people already patronizing
the business. correct answers comment card
Part of public relations designed to increase community awareness and positive image
of the business in the community, frequently philanthropic activities are part of
community relations. correct answers community relations
To collect materials from various sources and combine them into one document, book,
or collection. correct answers compile
Being connected to the Internet. correct answers connectivity
