GED BUSINESS - GRADE: 12
UNIT 4 SEM 2 –MARKETING 4.3.5 PLACE
This PDF document includes:
1.Questions (short & ER)
2.Case Study
3.MCQs / True / False / Fill in Blanks
4. Answer Keys
------------------------------------------------------------------------------------------------------------------
Q.No.1: Identify the different types of distribution channels:
Ans:
Definition of Distribution Channels: The method a company uses to get its products or
services from the point of manufacturing / production to the point of consumption (Customers).
The right product needs to reach the right consumer at right time.
Normal Distribution Channels involves:
Producers – Wholesalers – Retailers – Consumers
Types of distribution channels:
1.Directly to the customers/ Direct selling:
a. Selling directly to customers
b. Online marketplaces/ eCommerce
c. Direct marketing
d. Direct selling to retail/consumers
1
, 2. Single-intermediary (through retailers):
a. Producer sells to Retail shops, shops sell to customers
b. Distributors (sell to retailers, who then sell to end customers)
3. Two-intermediary (through wholesalers):
a. Producer sells to Wholesaler (who then sell to retailers, retailers sell to end customers)
b. Producer sells to Distributors, who then sell to retailers or end customers)
Q.No.2: Explain the different types of distribution channels:
Ans:
The method a company uses to get its products or services from the point of production to the
point of consumption.
1. Directly to the customers/ Direct selling:
Manufacturer Consumers
a. This direct route from manufacturer to consumer.
b.There are no intermediaries, so this is also referred to as the zero-intermediary channel.
c. The growth of the internet has led to a rapid rise in the use of this channel of distribution.
d.When the manufacturer wishes to keep complete control over the marketing mix, then
direct routes are more likely to be used.
e. Sometime purpose-built for a particular customer.
f. Quick delivery
g.Direct contact with customers
Examples:
Airline tickets, hotel accommodation sold online by suppliers, and farmers’ markets that sell
produce directly to consumers.
2
UNIT 4 SEM 2 –MARKETING 4.3.5 PLACE
This PDF document includes:
1.Questions (short & ER)
2.Case Study
3.MCQs / True / False / Fill in Blanks
4. Answer Keys
------------------------------------------------------------------------------------------------------------------
Q.No.1: Identify the different types of distribution channels:
Ans:
Definition of Distribution Channels: The method a company uses to get its products or
services from the point of manufacturing / production to the point of consumption (Customers).
The right product needs to reach the right consumer at right time.
Normal Distribution Channels involves:
Producers – Wholesalers – Retailers – Consumers
Types of distribution channels:
1.Directly to the customers/ Direct selling:
a. Selling directly to customers
b. Online marketplaces/ eCommerce
c. Direct marketing
d. Direct selling to retail/consumers
1
, 2. Single-intermediary (through retailers):
a. Producer sells to Retail shops, shops sell to customers
b. Distributors (sell to retailers, who then sell to end customers)
3. Two-intermediary (through wholesalers):
a. Producer sells to Wholesaler (who then sell to retailers, retailers sell to end customers)
b. Producer sells to Distributors, who then sell to retailers or end customers)
Q.No.2: Explain the different types of distribution channels:
Ans:
The method a company uses to get its products or services from the point of production to the
point of consumption.
1. Directly to the customers/ Direct selling:
Manufacturer Consumers
a. This direct route from manufacturer to consumer.
b.There are no intermediaries, so this is also referred to as the zero-intermediary channel.
c. The growth of the internet has led to a rapid rise in the use of this channel of distribution.
d.When the manufacturer wishes to keep complete control over the marketing mix, then
direct routes are more likely to be used.
e. Sometime purpose-built for a particular customer.
f. Quick delivery
g.Direct contact with customers
Examples:
Airline tickets, hotel accommodation sold online by suppliers, and farmers’ markets that sell
produce directly to consumers.
2
