Playing Field, Competition, and Our Organization
TO: Insert name of CEO of selected Company
FROM: Your name
DATE: Today’s date
RE: Playing Field, Competition & Our Organization
(Student to update all sections color-coded in RED and change color to BLACK)
1. Introduction and Playing Field Description
Provide an opening paragraph that explains the intended purpose of this Executive Briefing.
a. Company Name Example “Motel Six”
and Organization Example “Motel Division”. (note: If your company is diverse like Apple, it is
within the company advised to analyze a specific segment/business unit/product because competitors
in the iPhone segment (Samsung/Google) are very different than competitors in
their Music division (Spotify, Pandora)
b. Industry Example “Hospitality Industry”
c. Market Size Provide a market size estimate for the Industry or the Playing Field
d. Playing Field Example: “Two-star motels in the US and Canada serving road travelers.” (note:
this is the specific description of the segment of the industry in which you will
compete. These often have geographic boundaries and descriptors of the key
product attributes.)
e. Rationale for Brief explanation of why you selected this segment. (Note: we usually determine
Selection target segments based on factors like revenue potential, growth rates, financial
attractiveness, conformance with our key capabilities and competencies, our
ability to meet this segment’s customer needs, etc.)
TO: Insert name of CEO of selected Company
FROM: Your name
DATE: Today’s date
RE: Playing Field, Competition & Our Organization
(Student to update all sections color-coded in RED and change color to BLACK)
1. Introduction and Playing Field Description
Provide an opening paragraph that explains the intended purpose of this Executive Briefing.
a. Company Name Example “Motel Six”
and Organization Example “Motel Division”. (note: If your company is diverse like Apple, it is
within the company advised to analyze a specific segment/business unit/product because competitors
in the iPhone segment (Samsung/Google) are very different than competitors in
their Music division (Spotify, Pandora)
b. Industry Example “Hospitality Industry”
c. Market Size Provide a market size estimate for the Industry or the Playing Field
d. Playing Field Example: “Two-star motels in the US and Canada serving road travelers.” (note:
this is the specific description of the segment of the industry in which you will
compete. These often have geographic boundaries and descriptors of the key
product attributes.)
e. Rationale for Brief explanation of why you selected this segment. (Note: we usually determine
Selection target segments based on factors like revenue potential, growth rates, financial
attractiveness, conformance with our key capabilities and competencies, our
ability to meet this segment’s customer needs, etc.)
