“Playing Field, Competition, and Our Organization”
“TO: Insert name of CEO of selected Company”
“FROM: Your name”
“DATE: Today’s date”
“RE: Playing Field, Competition & Our Organization”
1. Introduction and Playing Field Description
The executive briefing shed a light on the Coca Cola Company (organization, industry,
market size, playing field and importance of selection). It also features it main competitor
(Pepsi), its main strengths and weaknesses, the effect of strengths and weaknesses, recent
performance and prime developments. The final segment analyzes the Coca Colas performance.
a. Company Name Coca Cola Company
and Organization The company’s operational framework incorporates four operational
within the segments (geographic), that is, Asia Pacific, North America, Latin
company America, Middle East and Africa and Europe. Its reporting structure
incorporates non-geographic segments of Bottling Investments Group
and Global Ventures (Organimi Inc, 2022). It is worth noting that the
geographical structure depicts Coca Cola’s organizational structure is
complex and tall. The corporation is overseen by a vertical top-down
hierarchy where the authority on decision making resides with upper
management and flows down the hierarchy. Coca Cola has
approximately 700,000 employees across 200 nations.
b. Industry Soft drink industry
c. Market Size In 2021, the market size for global soft drink stood at a value of USD
416.19 billion. It was anticipated to feature a “continuous annual
, growth rate of 5.2% between 2022 and 2028” (Grand View Research,
2020). The growing population, changing lifestyles and increasing
disposal incomes are anticipated to heighten market growth in the
future. The soft drink market is being driven by the rising demand in
low carb, low calorie, gluten-free and clean-label products. The Soft
drink industry in Mexico stands at US$19.48 billion and is anticipated
to feature a continuous annual growth rate of 3.05% between 2023 and
2027 (Statista, 2022). For the United States, the market size is
US$328.1 billion (2023).
d. Playing Field Coca Cola produces and retails syrups, beverage bases and
concentrates to bottling operations (The Coca Cola Company, 2022).
Coca Cola bottler produce, packages, merchandizes and distributes
branded beverages to vending partners and customers, who then sell
them to the final customers. The chosen segments are North America
and Mexico.
e. Rationale for North America features a high growth potential for Coca Cola demand.
Selection The soft drinks market is “anticipated to feature a continuous annual
growth rate of 4.5% between 2022 and 2028.” North America is also
targeted as people within the region are slowly adopting healthier
lifestyles by increasing soft drink intake. They are gradually shying off
from consuming alcoholic beverages (Marqual IT Solutions Pvt. Ltd,
2022). North America also has a high population of youths who are the
biggest consumers of Coca Cola drinks. It is worth noting that there
are immense potentials in growth for the US, Canada and Mexico
which are the target segments. For the US, it is expected to attain by
2028 a market value of $142, 7745.5 million. Between 2022 and 2028,
a 6.9% CAGR is expected for the Canadian market. For Mexico, the
CAGR for the same period is anticipated to stand at 6%.
2. Competitive Analysis
Competitor: PepsiCo
“TO: Insert name of CEO of selected Company”
“FROM: Your name”
“DATE: Today’s date”
“RE: Playing Field, Competition & Our Organization”
1. Introduction and Playing Field Description
The executive briefing shed a light on the Coca Cola Company (organization, industry,
market size, playing field and importance of selection). It also features it main competitor
(Pepsi), its main strengths and weaknesses, the effect of strengths and weaknesses, recent
performance and prime developments. The final segment analyzes the Coca Colas performance.
a. Company Name Coca Cola Company
and Organization The company’s operational framework incorporates four operational
within the segments (geographic), that is, Asia Pacific, North America, Latin
company America, Middle East and Africa and Europe. Its reporting structure
incorporates non-geographic segments of Bottling Investments Group
and Global Ventures (Organimi Inc, 2022). It is worth noting that the
geographical structure depicts Coca Cola’s organizational structure is
complex and tall. The corporation is overseen by a vertical top-down
hierarchy where the authority on decision making resides with upper
management and flows down the hierarchy. Coca Cola has
approximately 700,000 employees across 200 nations.
b. Industry Soft drink industry
c. Market Size In 2021, the market size for global soft drink stood at a value of USD
416.19 billion. It was anticipated to feature a “continuous annual
, growth rate of 5.2% between 2022 and 2028” (Grand View Research,
2020). The growing population, changing lifestyles and increasing
disposal incomes are anticipated to heighten market growth in the
future. The soft drink market is being driven by the rising demand in
low carb, low calorie, gluten-free and clean-label products. The Soft
drink industry in Mexico stands at US$19.48 billion and is anticipated
to feature a continuous annual growth rate of 3.05% between 2023 and
2027 (Statista, 2022). For the United States, the market size is
US$328.1 billion (2023).
d. Playing Field Coca Cola produces and retails syrups, beverage bases and
concentrates to bottling operations (The Coca Cola Company, 2022).
Coca Cola bottler produce, packages, merchandizes and distributes
branded beverages to vending partners and customers, who then sell
them to the final customers. The chosen segments are North America
and Mexico.
e. Rationale for North America features a high growth potential for Coca Cola demand.
Selection The soft drinks market is “anticipated to feature a continuous annual
growth rate of 4.5% between 2022 and 2028.” North America is also
targeted as people within the region are slowly adopting healthier
lifestyles by increasing soft drink intake. They are gradually shying off
from consuming alcoholic beverages (Marqual IT Solutions Pvt. Ltd,
2022). North America also has a high population of youths who are the
biggest consumers of Coca Cola drinks. It is worth noting that there
are immense potentials in growth for the US, Canada and Mexico
which are the target segments. For the US, it is expected to attain by
2028 a market value of $142, 7745.5 million. Between 2022 and 2028,
a 6.9% CAGR is expected for the Canadian market. For Mexico, the
CAGR for the same period is anticipated to stand at 6%.
2. Competitive Analysis
Competitor: PepsiCo
