Business Management
Nature of management
MANAGEMENT: Working with people and other resources to achieve desired goals.
→ Management is the process of:
(i) coordinating a business’s resources to achieve its goals
(ii) working with and through other people to achieve business goals in a changing
environment.
❖ Features of effective management
EFFECTIVE: Measures the degree to which a goal has been achieved.
EFFICIENCY: compares the resources needed to achieve a goal (the costs) against what
was actually achieved (the benefits).
→ The role of effective management is to make sure the joint efforts of employees
are directed towards achieving the business’s goals
→ Effective management is usually the major factor influencing the success or failure of a
business
→ The typical manager is constantly interrupted, with no more than approximately 10
minutes spent on any one activity. The manager takes on a great deal and has little time for
reflection. If a manager is able to multitask successfully the business will follow suit.
→ They must interpret and analyse information, attend meetings and communicate regularly
with other parts of the business.
→ The manager’s job is more art than science. Managers rely heavily on judgement, past
experience, perception and intuition.
❖ Skills of management
➢ Interpersonal:
INTERPERSONAL: Are those skills needed to work and communicate with other people and
to understand their needs.
→ Centre on the ability to relate to people, being aware of and appreciating their needs, and
showing genuine understanding.
→ People skills include the ability to communicate, motivate, lead and inspire
➢ Communication
COMMUNICATION: the exchange of information between people; the sending and receiving
of messages.
→ It’s not just about what you say, it’s about how you say it and what medium you choose to
get your message across.
→ There is no simple recipe for great communication, but the Chinese philosopher
Confucius once said: ‘Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll
understand.’
→ Managers who are effective communicators and who are able to share their thoughts and
plans will fi nd it easy to influence others
BODY LANGUAGE: the use of gestures, facial expressions and posture to communicate.
→ Extreme care should be taken with body language communication because gestures can
have different meanings in different cultures.
, ➢ Strategic thinking
STRATEGIC THINKING: Allows a manager to see the business as a whole and to take the
broad, long-term view.
→ Strategic thinking involves thinking about a business’s future direction and what
future goals the business wants to achieve.
→ The manager may then;
- Visualise how work teams and individuals interrelate
- Understand the effect of any action on the business
- Gain insights into an uncertain future
- See the business in the context of events and trends, and identify opportunities or
threats.
➢ Vision
VISION: is the clear, shared sense of direction that allows people to attain a common goal.
→ Managers must be able to provide a vision as to where the business is headed and what
it is trying to achieve.
→ To share their vision with others and inspire them, managers will have to display
effective leadership qualities
LEADERSHIP: The ability to influence people to set and achieve specific goals.
➢ Problem-solving
PROBLEM-SOLVING: broad set of activities involved in searching for, identifying and then
implementing a course of action to correct an unworkable situation
→ Managers must be able to solve problems — finding and then implementing a course of
action to correct an unworkable situation.
➢ Decision-making
DECISION-MAKING: The process of identifying the options available and then choosing a
specific course of action to solve a specific problem.
→ Managers must be able to make decisions — identifying the options available
and then choosing a specific course of action to solve the specifi c problem
➢ Flexibility
AND
➢ Adaptability to change
→ Successful managers are those who anticipate and adjust to changing circumstances.
→ They must be flexible, adaptable and proactive rather than reactive.
PROACTIVE: refers to a management style that incorporates dynamic action and forward
planning to achieve particular objectives.
→ Businesses today are recruiting and selecting managers who can cope with unfamiliar
and unexpected circumstances.
➢ Reconciling the conflicting interests of stakeholders
→ Stakeholders are groups and individuals who interact with the business and thus
have a vested interest in its activities.
Nature of management
MANAGEMENT: Working with people and other resources to achieve desired goals.
→ Management is the process of:
(i) coordinating a business’s resources to achieve its goals
(ii) working with and through other people to achieve business goals in a changing
environment.
❖ Features of effective management
EFFECTIVE: Measures the degree to which a goal has been achieved.
EFFICIENCY: compares the resources needed to achieve a goal (the costs) against what
was actually achieved (the benefits).
→ The role of effective management is to make sure the joint efforts of employees
are directed towards achieving the business’s goals
→ Effective management is usually the major factor influencing the success or failure of a
business
→ The typical manager is constantly interrupted, with no more than approximately 10
minutes spent on any one activity. The manager takes on a great deal and has little time for
reflection. If a manager is able to multitask successfully the business will follow suit.
→ They must interpret and analyse information, attend meetings and communicate regularly
with other parts of the business.
→ The manager’s job is more art than science. Managers rely heavily on judgement, past
experience, perception and intuition.
❖ Skills of management
➢ Interpersonal:
INTERPERSONAL: Are those skills needed to work and communicate with other people and
to understand their needs.
→ Centre on the ability to relate to people, being aware of and appreciating their needs, and
showing genuine understanding.
→ People skills include the ability to communicate, motivate, lead and inspire
➢ Communication
COMMUNICATION: the exchange of information between people; the sending and receiving
of messages.
→ It’s not just about what you say, it’s about how you say it and what medium you choose to
get your message across.
→ There is no simple recipe for great communication, but the Chinese philosopher
Confucius once said: ‘Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll
understand.’
→ Managers who are effective communicators and who are able to share their thoughts and
plans will fi nd it easy to influence others
BODY LANGUAGE: the use of gestures, facial expressions and posture to communicate.
→ Extreme care should be taken with body language communication because gestures can
have different meanings in different cultures.
, ➢ Strategic thinking
STRATEGIC THINKING: Allows a manager to see the business as a whole and to take the
broad, long-term view.
→ Strategic thinking involves thinking about a business’s future direction and what
future goals the business wants to achieve.
→ The manager may then;
- Visualise how work teams and individuals interrelate
- Understand the effect of any action on the business
- Gain insights into an uncertain future
- See the business in the context of events and trends, and identify opportunities or
threats.
➢ Vision
VISION: is the clear, shared sense of direction that allows people to attain a common goal.
→ Managers must be able to provide a vision as to where the business is headed and what
it is trying to achieve.
→ To share their vision with others and inspire them, managers will have to display
effective leadership qualities
LEADERSHIP: The ability to influence people to set and achieve specific goals.
➢ Problem-solving
PROBLEM-SOLVING: broad set of activities involved in searching for, identifying and then
implementing a course of action to correct an unworkable situation
→ Managers must be able to solve problems — finding and then implementing a course of
action to correct an unworkable situation.
➢ Decision-making
DECISION-MAKING: The process of identifying the options available and then choosing a
specific course of action to solve a specific problem.
→ Managers must be able to make decisions — identifying the options available
and then choosing a specific course of action to solve the specifi c problem
➢ Flexibility
AND
➢ Adaptability to change
→ Successful managers are those who anticipate and adjust to changing circumstances.
→ They must be flexible, adaptable and proactive rather than reactive.
PROACTIVE: refers to a management style that incorporates dynamic action and forward
planning to achieve particular objectives.
→ Businesses today are recruiting and selecting managers who can cope with unfamiliar
and unexpected circumstances.
➢ Reconciling the conflicting interests of stakeholders
→ Stakeholders are groups and individuals who interact with the business and thus
have a vested interest in its activities.