Product management is a booming career in technology, with double digit growth predicted in
the years to come. This course provides a roadmap to help you on your way towards rapid
promotion, covering the full range of expectations for product managers at every stage of the
product life cycle. We also cover how to optimize and create new innovations and there is no
one-size-fits-all model of product management - it will depend on who your customer is. We
provide tips on how to collaborate with other teams successfully and avoid potential pitfalls, as
well as a framework to determine where to focus your professional development. As product
management covers many different disciplines, this course gives you an overview of the bigger
picture, and encourages you to be proactive in managing your career and seeking knowledge.
The tablet market serves as a good example of a product entering the maturity stage of the
product life cycle, experiencing three consecutive quarters of declines in year-over-year
shipments, most recently down seven percent. Facebook, on the other hand, has seen
impressive and fairly consistent top-line revenue growth since mid 2012, when the lion's share
of their revenue came from PCs. When considering investing and balancing a product and
service portfolio, one should always be factoring in the potential for sustainable future growth.
This includes examining how much overlap exists in technology and customers for potential
expansions, as this reduces risk of execution. Although many products are successful without
including all of the bells and whistles of their competitors, sales teams may be misleading
about which features are driving purchase decisions. To prevent this from happening,
monitoring competitor behavior can alert you to high growth or underserved potential customer
segments.
As a Product Manager, it is your job to arm the broader team with the information you have
collected in the planning phase and to collaborate with representatives from engineering, UX
design, marketing, sales and other groups to align on a product vision. You need to
communicate this vision repeatedly in order to keep the team focused and motivated. Testing
and validation are critical parts of the product development process; although it may seem like
an obstacle at first, taking time up front to ensure that you are building the right thing will save
time in the long run. A small tiger team of individuals can be used for validation purposes, but if
larger teams are assigned to a project it becomes more difficult to adjust course if necessary.
Customer surveys and focus groups can provide misleading information, so it is important to
properly construct customer research in order to effectively understand customer pain points.
the years to come. This course provides a roadmap to help you on your way towards rapid
promotion, covering the full range of expectations for product managers at every stage of the
product life cycle. We also cover how to optimize and create new innovations and there is no
one-size-fits-all model of product management - it will depend on who your customer is. We
provide tips on how to collaborate with other teams successfully and avoid potential pitfalls, as
well as a framework to determine where to focus your professional development. As product
management covers many different disciplines, this course gives you an overview of the bigger
picture, and encourages you to be proactive in managing your career and seeking knowledge.
The tablet market serves as a good example of a product entering the maturity stage of the
product life cycle, experiencing three consecutive quarters of declines in year-over-year
shipments, most recently down seven percent. Facebook, on the other hand, has seen
impressive and fairly consistent top-line revenue growth since mid 2012, when the lion's share
of their revenue came from PCs. When considering investing and balancing a product and
service portfolio, one should always be factoring in the potential for sustainable future growth.
This includes examining how much overlap exists in technology and customers for potential
expansions, as this reduces risk of execution. Although many products are successful without
including all of the bells and whistles of their competitors, sales teams may be misleading
about which features are driving purchase decisions. To prevent this from happening,
monitoring competitor behavior can alert you to high growth or underserved potential customer
segments.
As a Product Manager, it is your job to arm the broader team with the information you have
collected in the planning phase and to collaborate with representatives from engineering, UX
design, marketing, sales and other groups to align on a product vision. You need to
communicate this vision repeatedly in order to keep the team focused and motivated. Testing
and validation are critical parts of the product development process; although it may seem like
an obstacle at first, taking time up front to ensure that you are building the right thing will save
time in the long run. A small tiger team of individuals can be used for validation purposes, but if
larger teams are assigned to a project it becomes more difficult to adjust course if necessary.
Customer surveys and focus groups can provide misleading information, so it is important to
properly construct customer research in order to effectively understand customer pain points.
