,
,Copyright © 2014 by Peter Thiel
All rights reserved.
Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a
Penguin Random House Company, New York.
www.crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House LLC.
Crown Business books are available at special discounts for bulk purchases for sales promotions or corporate use. Special editions,
including personalized covers, excerpts of existing books, or books with corporate logos, can be created in large quantities for special
needs. For more information, contact Premium Sales at (212) 572-2232 or e-mail .
Library of Congress Cataloging-in-Publication Data
Thiel, Peter A.
Zero to one: notes on startups, or how to build the future / Peter Thiel with Blake Masters.
pages cm
1. New business enterprises. 2. New products. 3. Entrepreneurship. 4. Diffusion of innovations. I. Title.
HD62.5.T525 2014
685.11—dc23 2014006653
Hardcover ISBN: 978-0-8041-3929-8
eBook ISBN: 978-0-8041-3930-4
Book design by Ralph Fowler / rlfdesign
Graphics by Rodrigo Corral Design
Illustrations by Matt Buck
Cover design by Michael Nagin
Additional credits appear on this page, which constitutes a continuation of this copyright page.
v3.1
, Contents
Preface: Zero to One
1 The Challenge of the Future
2 Party Like It’s 1999
3 All Happy Companies Are Different
4 The Ideology of Competition
5 Last Mover Advantage
6 You Are Not a Lottery Ticket
7 Follow the Money
8 Secrets
9 Foundations
10 The Mechanics of Mafia
11 If You Build It, Will They Come?
12 Man and Machine
13 Seeing Green
14 The Founder’s Paradox
Conclusion: Stagnation or Singularity?
Acknowledgments
Illustration Credits
Index
About the Authors
,Copyright © 2014 by Peter Thiel
All rights reserved.
Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a
Penguin Random House Company, New York.
www.crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House LLC.
Crown Business books are available at special discounts for bulk purchases for sales promotions or corporate use. Special editions,
including personalized covers, excerpts of existing books, or books with corporate logos, can be created in large quantities for special
needs. For more information, contact Premium Sales at (212) 572-2232 or e-mail .
Library of Congress Cataloging-in-Publication Data
Thiel, Peter A.
Zero to one: notes on startups, or how to build the future / Peter Thiel with Blake Masters.
pages cm
1. New business enterprises. 2. New products. 3. Entrepreneurship. 4. Diffusion of innovations. I. Title.
HD62.5.T525 2014
685.11—dc23 2014006653
Hardcover ISBN: 978-0-8041-3929-8
eBook ISBN: 978-0-8041-3930-4
Book design by Ralph Fowler / rlfdesign
Graphics by Rodrigo Corral Design
Illustrations by Matt Buck
Cover design by Michael Nagin
Additional credits appear on this page, which constitutes a continuation of this copyright page.
v3.1
, Contents
Preface: Zero to One
1 The Challenge of the Future
2 Party Like It’s 1999
3 All Happy Companies Are Different
4 The Ideology of Competition
5 Last Mover Advantage
6 You Are Not a Lottery Ticket
7 Follow the Money
8 Secrets
9 Foundations
10 The Mechanics of Mafia
11 If You Build It, Will They Come?
12 Man and Machine
13 Seeing Green
14 The Founder’s Paradox
Conclusion: Stagnation or Singularity?
Acknowledgments
Illustration Credits
Index
About the Authors
