UNIVERSIDAD DE MANILA
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
CHAPTER 1
, UNIVERSIDAD DE MANILA
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
The Most Effective Marketing Strategy as Perceived by Grade 12 ABM Students in
Universidad de Manila S.Y. 2018-2019
A research paper presented to the Senior High School
Of Universidad de Manila
In partial fulfilment of the requirements for
The Quantitative Research
ABM 12-B
, UNIVERSIDAD DE MANILA
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
Introduction
In the k-12 curriculum, senior high school students will study general subjects regardless
of their chosen career track or learning strand. This is similar to the general education subject
that college students usually take on their first or second year of college. In senior high school,
every academic track has their specialized subjects. These are the subjects that are unique to the
career track or learning strand that the student chose, similar to the major subject that colleges
have. Accountancy, Business and Management (ABM) is one of the given strands that a student
can take. K-12 is also an advance learning for students to be more prepared in college. Being
ABM students, you must open your mind about business because it is also one of the specialized
subjects you will take. In business you must think of a way in making your work stand out,
thinking of a way that will attract your customers, a marketing strategy. It is important for a
business to set marketing objectives because managers can then have targets for their work. And
it can done using marketing strategies, because through marketing strategy they can measure
more effectively the success or failure of their marketing strategies to achieve these objectives.
There are numerous marketing strategies but the researchers selected eight marketing strategies
that the entrepreneur can use in order to come up with a smart and unique plan. The first one is
the paid advertising which includes multiple approaches for marketing and traditional approach
like TVCs and print media advertising. Second is the Cause marketing which links the services
and products of a company to a social cause or issue. Third is the Relationship and this type of
marketing is basically focused on customer building. Fourth is the Undercover marketing, this
type of marketing strategy focused on marketing products while customers remain unaware of
the marketing strategy. Fifth is the Word of mouth, it is totally relies on what impression you
leave on people. Sixth is the Internet marketing also known as cloud marketing and it usually
happens over the Internet. Seventh is the Transactional marketing, sales is particularly the most
challenging work because even for the largest retailer, selling is always tough especially when
there are high volume targets. And the last one is the Diversity marketing which caters diverse
audience by customizing and integrating different marketing strategies. In this generation, as a
business owner, marketing strategies are very important because having it is like having a road
map. It will guide you in just about every business decision that you make. In short, your
marketing strategy will highlight the path you’re taking to achieve your specific objectives and
goals.
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
CHAPTER 1
, UNIVERSIDAD DE MANILA
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
The Most Effective Marketing Strategy as Perceived by Grade 12 ABM Students in
Universidad de Manila S.Y. 2018-2019
A research paper presented to the Senior High School
Of Universidad de Manila
In partial fulfilment of the requirements for
The Quantitative Research
ABM 12-B
, UNIVERSIDAD DE MANILA
One Mehan Gardens, Manila
SENIOR HIGH SCHOOL DEPARTMENT
Introduction
In the k-12 curriculum, senior high school students will study general subjects regardless
of their chosen career track or learning strand. This is similar to the general education subject
that college students usually take on their first or second year of college. In senior high school,
every academic track has their specialized subjects. These are the subjects that are unique to the
career track or learning strand that the student chose, similar to the major subject that colleges
have. Accountancy, Business and Management (ABM) is one of the given strands that a student
can take. K-12 is also an advance learning for students to be more prepared in college. Being
ABM students, you must open your mind about business because it is also one of the specialized
subjects you will take. In business you must think of a way in making your work stand out,
thinking of a way that will attract your customers, a marketing strategy. It is important for a
business to set marketing objectives because managers can then have targets for their work. And
it can done using marketing strategies, because through marketing strategy they can measure
more effectively the success or failure of their marketing strategies to achieve these objectives.
There are numerous marketing strategies but the researchers selected eight marketing strategies
that the entrepreneur can use in order to come up with a smart and unique plan. The first one is
the paid advertising which includes multiple approaches for marketing and traditional approach
like TVCs and print media advertising. Second is the Cause marketing which links the services
and products of a company to a social cause or issue. Third is the Relationship and this type of
marketing is basically focused on customer building. Fourth is the Undercover marketing, this
type of marketing strategy focused on marketing products while customers remain unaware of
the marketing strategy. Fifth is the Word of mouth, it is totally relies on what impression you
leave on people. Sixth is the Internet marketing also known as cloud marketing and it usually
happens over the Internet. Seventh is the Transactional marketing, sales is particularly the most
challenging work because even for the largest retailer, selling is always tough especially when
there are high volume targets. And the last one is the Diversity marketing which caters diverse
audience by customizing and integrating different marketing strategies. In this generation, as a
business owner, marketing strategies are very important because having it is like having a road
map. It will guide you in just about every business decision that you make. In short, your
marketing strategy will highlight the path you’re taking to achieve your specific objectives and
goals.
