Media Research
BA (JMC) 303
, Unit I: Introduction to Research
1. Research: Meaning, Definition and Objectives
2. Types of Research
3. Approaches to Research: Qualitative and Quantitative
4. Media Research: Meaning and Scope
,1. Research =
Re + Search
, 1.1 Research
• The word research is composed of two syllables, re and search.
• The former is a prefix meaning again, anew or over again and the
as a verb meaning to examine closely and carefully, to test and
to probe.
• Together they form a noun describing a careful, systematic, p
study and investigation in some field of knowledge, undertak
establish facts or principles.
• Research is a quest for knowledge that anyone from student to sc
to historian can undertake in order to evoke truth and produce
facts.
BA (JMC) 303
, Unit I: Introduction to Research
1. Research: Meaning, Definition and Objectives
2. Types of Research
3. Approaches to Research: Qualitative and Quantitative
4. Media Research: Meaning and Scope
,1. Research =
Re + Search
, 1.1 Research
• The word research is composed of two syllables, re and search.
• The former is a prefix meaning again, anew or over again and the
as a verb meaning to examine closely and carefully, to test and
to probe.
• Together they form a noun describing a careful, systematic, p
study and investigation in some field of knowledge, undertak
establish facts or principles.
• Research is a quest for knowledge that anyone from student to sc
to historian can undertake in order to evoke truth and produce
facts.
