MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Multiple Choice Questions
1. Which of the following is a conclusion reached regarding childhood obesity?
A) Food advertising has not been found to influence children's food choices.
B) The FTC has determined that it is primarily marketers' fault that childhood
obesity has increased.
C) Over the decades that childhood obesity has increased, so too has the amount of
advertising.
D) Marketers are doing nothing to curb this problem.
E) all of the above
Answer: C Page: 717 Difficulty: moderate
2. Which of the following statements is FALSE regarding marketing practices?
A) Marketing practices are sometimes controversial.
B) Regulating marketing activities requires a higher level of understanding
of consumer behavior than does managing marketing programs.
C) There are many issues where the appropriate ethical action for marketers is not
clear-cut.
D) Society has declared that some marketing actions are clearly inappropriate.
E) There are laws and regulations that prohibit or require specific marketing actions.
Answer: B Page: 718 Difficulty: moderate
3. The regulation of marketing activities aimed at children focuses primarily on which
of the following?
A) product safety
B) advertising
C) promotion
D) privacy protection
E) all of the above
Answer: E Page: 718 Difficulty: easy
4. One basis for the concern over marketing to children is based on .
A) attribution theory
B) Piaget's stages of cognitive development
C) the multiattribute model of cognitive development
D) dissonance theory
E) mental development theory
1
,MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Answer: B Page: 719 Difficulty: moderate
2
,MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
5. According to Piaget's stages of cognitive development, children lack the ability to
fully process and understand information, including marketing messages, until
around age .
A) 5
B) 8
C) 10
D) 12
E) 15
Answer: D Page: 719 Difficulty: hard
6. What is the oldest age of a child that most regulation attempts to protect with
respect to marketing practices?
A) 2
B) 5
C) 8
D) 10
E) 12
Answer: E Page: 719 Difficulty: hard
7. Conor is 15 years old. Which of the following statements is true regarding him
and other children his age?
A) He most likely still lacks the ability to fully process and understand
information, including marketing messages.
B) Most marketing programs aimed at him deliberately attempt to exploit him.
C) He most likely has the ability to fully process and understand
information, including marketing messages.
D) While he has the ability to process information, he does not yet have the ability
to understand the information.
E) Most regulation regarding marketing to children includes him.
Answer: C Page: 719 Difficulty: hard
8. Which of the following is the American advertising industry's primary self-
regulatory body?
A) Federal Trade Commission
B) National Advertising Division of the Council of Better Business Bureaus
C) Food and Drug Administration
D) Congress
E) media
3
, MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Answer: B Page: 719 Difficulty: moderate
9. Which of the following is a special unit of the National Advertising Division of
the Council of Better Business Bureaus that specifically reviews advertising aimed
at children?
A) Children's Advertising Review Unit (CARU)
B) National Advertising Review Board (NARB)
C) National Children's Advertising Division (NCAD)
D) National Children's Advertising Review Board (NCARB)
E) Federal Trade Commission (FTC)
Answer: A Page: 719 Difficulty: moderate
10. Margaret wants to complain about an advertisement targeting children that she saw on
a program her children were watching. Which self-regulatory organization should she
contact?
A) Children's Advertising Review Unit (CARU)
B) National Advertising Review Board (NARB)
C) National Children's Advertising Division (NCAD)
D) National Children's Advertising Review Board (NCARB)
E) Federal Trade Commission (FTC)
Answer: A Page: 719 Difficulty: moderate
11. How many of the CARU's general guiding principles relate to a child's ability
to comprehend commercial messages?
A) 1
B) 2
C) 5
D) 6
E) all of them
Answer: B Page: 719 Difficulty: moderate
4
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Multiple Choice Questions
1. Which of the following is a conclusion reached regarding childhood obesity?
A) Food advertising has not been found to influence children's food choices.
B) The FTC has determined that it is primarily marketers' fault that childhood
obesity has increased.
C) Over the decades that childhood obesity has increased, so too has the amount of
advertising.
D) Marketers are doing nothing to curb this problem.
E) all of the above
Answer: C Page: 717 Difficulty: moderate
2. Which of the following statements is FALSE regarding marketing practices?
A) Marketing practices are sometimes controversial.
B) Regulating marketing activities requires a higher level of understanding
of consumer behavior than does managing marketing programs.
C) There are many issues where the appropriate ethical action for marketers is not
clear-cut.
D) Society has declared that some marketing actions are clearly inappropriate.
E) There are laws and regulations that prohibit or require specific marketing actions.
Answer: B Page: 718 Difficulty: moderate
3. The regulation of marketing activities aimed at children focuses primarily on which
of the following?
A) product safety
B) advertising
C) promotion
D) privacy protection
E) all of the above
Answer: E Page: 718 Difficulty: easy
4. One basis for the concern over marketing to children is based on .
A) attribution theory
B) Piaget's stages of cognitive development
C) the multiattribute model of cognitive development
D) dissonance theory
E) mental development theory
1
,MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Answer: B Page: 719 Difficulty: moderate
2
,MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
5. According to Piaget's stages of cognitive development, children lack the ability to
fully process and understand information, including marketing messages, until
around age .
A) 5
B) 8
C) 10
D) 12
E) 15
Answer: D Page: 719 Difficulty: hard
6. What is the oldest age of a child that most regulation attempts to protect with
respect to marketing practices?
A) 2
B) 5
C) 8
D) 10
E) 12
Answer: E Page: 719 Difficulty: hard
7. Conor is 15 years old. Which of the following statements is true regarding him
and other children his age?
A) He most likely still lacks the ability to fully process and understand
information, including marketing messages.
B) Most marketing programs aimed at him deliberately attempt to exploit him.
C) He most likely has the ability to fully process and understand
information, including marketing messages.
D) While he has the ability to process information, he does not yet have the ability
to understand the information.
E) Most regulation regarding marketing to children includes him.
Answer: C Page: 719 Difficulty: hard
8. Which of the following is the American advertising industry's primary self-
regulatory body?
A) Federal Trade Commission
B) National Advertising Division of the Council of Better Business Bureaus
C) Food and Drug Administration
D) Congress
E) media
3
, MKG310 EXAM CHAPTER 20 MARKETING REGULATION
AND CONSUMER BEHAVIOR QUESTIONS WITH ANSWERS
2022/2023
Answer: B Page: 719 Difficulty: moderate
9. Which of the following is a special unit of the National Advertising Division of
the Council of Better Business Bureaus that specifically reviews advertising aimed
at children?
A) Children's Advertising Review Unit (CARU)
B) National Advertising Review Board (NARB)
C) National Children's Advertising Division (NCAD)
D) National Children's Advertising Review Board (NCARB)
E) Federal Trade Commission (FTC)
Answer: A Page: 719 Difficulty: moderate
10. Margaret wants to complain about an advertisement targeting children that she saw on
a program her children were watching. Which self-regulatory organization should she
contact?
A) Children's Advertising Review Unit (CARU)
B) National Advertising Review Board (NARB)
C) National Children's Advertising Division (NCAD)
D) National Children's Advertising Review Board (NCARB)
E) Federal Trade Commission (FTC)
Answer: A Page: 719 Difficulty: moderate
11. How many of the CARU's general guiding principles relate to a child's ability
to comprehend commercial messages?
A) 1
B) 2
C) 5
D) 6
E) all of them
Answer: B Page: 719 Difficulty: moderate
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