MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
Multiple Choice Questions
1. One factor motivating U.K. travelers is status. Which of Maslow's needs is this most
related to?
A) physiological
B) safety
C) belongingness
D) esteem
E) self-actualization
Answer: D Page: 364-365 Difficulty: hard
2. One factor motivating U.K. travelers is learning. Which of Maslow's needs is this
most related to?
A) physiological
B) safety
C) belongingness
D) esteem
E) self-actualization
Answer: E Page: 364-365 Difficulty: hard
3. The energizing force that activates behavior and provides purpose and direction to
that behavior is known as .
A) motivation
B) personality
C) emotion
D) perception
E) needs
Answer: A Page: 364 Difficulty: moderate
4. Which of the following reflects the relatively stable behavioral tendencies
that individuals display across a variety of situations?
A) motivation
B) personality
C) emotion
D) perception
E) needs
Answer: B Page: 364 Difficulty: moderate
1
,MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
5. Strong, relatively uncontrollable feelings that affect our behavior are known as .
A) motivations
B) personality
C) emotions
D) perceptions
E) needs
Answer: C Page: 364 Difficulty: moderate
6. Which construct represents an unobservable inner force that stimulates and compels
a behavioral response and provides specific direction to that response?
A) motive
B) personality
C) emotion
D) perception
E) feeling
Answer: A Page: 364 Difficulty: moderate
7. Kelly is hungry, and this inner force is making him search for the type of food he
wants to eat. He decides that an Arby's roast beef sandwich will satisfy his
hunger. This inner force that is compelling him to search for food is known as a(n)
.
A) motive
B) personality trait
C) emotion
D) perception
E) feeling
Answer: A Page: 364 Difficulty: moderate
8. Which term is often used interchangeably with the term “motivation”?
A) personality
B) emotion
C) need
D) perception
E) feeling
Answer: C Page: 364 Difficulty: moderate
2
,MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
9. Maslow's hierarchy of needs is based on which premise?
A) All humans acquire a similar set of motives through genetic endowment and
social interaction.
B) Some motives are more basic or critical than others.
C) The more basic motives must be satisfied to a minimum level before other
motives are activated.
D) As the basic motives become satisfied, more advanced motives come into play.
E) all of the above
Answer: E Page: 364-365 Difficulty: easy
10. Maslow's hierarchy of needs includes all EXCEPT which of the following?
A) cognition
B) physiological
C) safety
D) belongingness
E) esteem
Answer: A Page: 365 Difficulty: moderate
11. In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex,
are considered motives.
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: C Page: 365 Difficulty: easy
12. Many victims of hurricane Katrina were left without their homes, food, and
water-- basic necessities for living. Based on Maslow's hierarchy of needs, which
motives were activated for these individuals?
A) security
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: C Page: 365 Difficulty: easy
3
, MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
13. Smoke detectors, preventive medicines, insurance, retirement investments, seat
belts, burglar alarms, and sunscreen are all examples of products to satisfy
consumers'
needs.
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: A Page: 365 Difficulty: easy
14. Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation,
and group acceptance?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: D Page: 365 Difficulty: easy
15. Which of Maslow's needs reflects individuals' desires for status, superiority,
self- respect, and prestige?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: E Page: 365 Difficulty: easy
16. Which of Maslow's needs involves the desire for self-fulfillment, to become all
that one is capable of becoming?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: B Page: 365 Difficulty: easy
4
Chapter 10 Motivation, Personality, and Emotion
Multiple Choice Questions
1. One factor motivating U.K. travelers is status. Which of Maslow's needs is this most
related to?
A) physiological
B) safety
C) belongingness
D) esteem
E) self-actualization
Answer: D Page: 364-365 Difficulty: hard
2. One factor motivating U.K. travelers is learning. Which of Maslow's needs is this
most related to?
A) physiological
B) safety
C) belongingness
D) esteem
E) self-actualization
Answer: E Page: 364-365 Difficulty: hard
3. The energizing force that activates behavior and provides purpose and direction to
that behavior is known as .
A) motivation
B) personality
C) emotion
D) perception
E) needs
Answer: A Page: 364 Difficulty: moderate
4. Which of the following reflects the relatively stable behavioral tendencies
that individuals display across a variety of situations?
A) motivation
B) personality
C) emotion
D) perception
E) needs
Answer: B Page: 364 Difficulty: moderate
1
,MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
5. Strong, relatively uncontrollable feelings that affect our behavior are known as .
A) motivations
B) personality
C) emotions
D) perceptions
E) needs
Answer: C Page: 364 Difficulty: moderate
6. Which construct represents an unobservable inner force that stimulates and compels
a behavioral response and provides specific direction to that response?
A) motive
B) personality
C) emotion
D) perception
E) feeling
Answer: A Page: 364 Difficulty: moderate
7. Kelly is hungry, and this inner force is making him search for the type of food he
wants to eat. He decides that an Arby's roast beef sandwich will satisfy his
hunger. This inner force that is compelling him to search for food is known as a(n)
.
A) motive
B) personality trait
C) emotion
D) perception
E) feeling
Answer: A Page: 364 Difficulty: moderate
8. Which term is often used interchangeably with the term “motivation”?
A) personality
B) emotion
C) need
D) perception
E) feeling
Answer: C Page: 364 Difficulty: moderate
2
,MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
9. Maslow's hierarchy of needs is based on which premise?
A) All humans acquire a similar set of motives through genetic endowment and
social interaction.
B) Some motives are more basic or critical than others.
C) The more basic motives must be satisfied to a minimum level before other
motives are activated.
D) As the basic motives become satisfied, more advanced motives come into play.
E) all of the above
Answer: E Page: 364-365 Difficulty: easy
10. Maslow's hierarchy of needs includes all EXCEPT which of the following?
A) cognition
B) physiological
C) safety
D) belongingness
E) esteem
Answer: A Page: 365 Difficulty: moderate
11. In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex,
are considered motives.
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: C Page: 365 Difficulty: easy
12. Many victims of hurricane Katrina were left without their homes, food, and
water-- basic necessities for living. Based on Maslow's hierarchy of needs, which
motives were activated for these individuals?
A) security
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: C Page: 365 Difficulty: easy
3
, MKG310 EXAM QUESTIONS WITH ANSWERS
Chapter 10 Motivation, Personality, and Emotion
13. Smoke detectors, preventive medicines, insurance, retirement investments, seat
belts, burglar alarms, and sunscreen are all examples of products to satisfy
consumers'
needs.
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: A Page: 365 Difficulty: easy
14. Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation,
and group acceptance?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: D Page: 365 Difficulty: easy
15. Which of Maslow's needs reflects individuals' desires for status, superiority,
self- respect, and prestige?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: E Page: 365 Difficulty: easy
16. Which of Maslow's needs involves the desire for self-fulfillment, to become all
that one is capable of becoming?
A) safety
B) self-actualization
C) physiological
D) belongingness
E) esteem
Answer: B Page: 365 Difficulty: easy
4
