Need recognition process:
Companies are always trying to understand the consumers’ decision-making
process, so they can design their marketing strategies accordingly. The first of many
stages of the consumers’ decision-making process is the stage of Need Recognition
(Mishra, 2018).
Consumer purchase decision Process (SAGARJB, 2016)
The decision-making process is vital for businesses to know how buyers think
and behave when making purchase decisions (Millwood, 2020). Marketers use the
decision-making process because they are concerned with the buyer's practical needs
and the individual's emotional or personal needs (Millwood, 2020).
The purchasing process starts with the discovery and recognition of need or
desire. This drives the consumer to search for information (Millwood, 2020). This search
leads to various choices. Next, the buyer evaluates these alternatives. Finally, the
, purchase decision is made. After that, the buyer considers the purchase and decides
whether he is satisfied or not (Millwood, 2020).
Feeling thirsty is mainly the first step of the decision process a consumer can
make before he buys a drink. Many people consider that Coca-Cola beverages quench
thirst more than water itself (Catherine Gachons, 2016). The survey we conducted for
our research shows a significant fact about consumers who prefer to have a soft drink
with a heavy meal instead of water.
Coca-Cola also considers other opportunities to provide its products as a
problem solver, such as attaching their drinks with the sport activities, either for friends
playing football/basketball or fanatic supporters who need a drink while watching a
stressful match. Moreover, Coca-Cola drink with a heavy meal feels better digestive for
many consumers. For example, McDonalds Burger would be considered as an
opportunity.
Companies are always trying to understand the consumers’ decision-making
process, so they can design their marketing strategies accordingly. The first of many
stages of the consumers’ decision-making process is the stage of Need Recognition
(Mishra, 2018).
Consumer purchase decision Process (SAGARJB, 2016)
The decision-making process is vital for businesses to know how buyers think
and behave when making purchase decisions (Millwood, 2020). Marketers use the
decision-making process because they are concerned with the buyer's practical needs
and the individual's emotional or personal needs (Millwood, 2020).
The purchasing process starts with the discovery and recognition of need or
desire. This drives the consumer to search for information (Millwood, 2020). This search
leads to various choices. Next, the buyer evaluates these alternatives. Finally, the
, purchase decision is made. After that, the buyer considers the purchase and decides
whether he is satisfied or not (Millwood, 2020).
Feeling thirsty is mainly the first step of the decision process a consumer can
make before he buys a drink. Many people consider that Coca-Cola beverages quench
thirst more than water itself (Catherine Gachons, 2016). The survey we conducted for
our research shows a significant fact about consumers who prefer to have a soft drink
with a heavy meal instead of water.
Coca-Cola also considers other opportunities to provide its products as a
problem solver, such as attaching their drinks with the sport activities, either for friends
playing football/basketball or fanatic supporters who need a drink while watching a
stressful match. Moreover, Coca-Cola drink with a heavy meal feels better digestive for
many consumers. For example, McDonalds Burger would be considered as an
opportunity.
