MDA20011 Sports Advertising Media_Assignment 1_HD

This assignment is designed to give you an appreciation of the evolving relationship between sports media organisations and sports fans through their engagement with social media. To do this, you will conduct a brief content analysis of a social media site and explore what it tells us about how fans relate to the sport, the organization and each other. Step One: Select a professional sporting entity’s social media site e.g. Facebook, Twitter, Instagram, TikTok. You can choose a league, a team, an organization or a particular athlete. Step Two: Conduct a content analysis of the material that has been posted over a period of between 1 week and 1 month. This will be based on the procedure outlined in the Week 2 content. Step Three: Write a 600-800 summary of what you have found, connecting it where appropriate to the various theories and concepts discussed so far (eg. Giulianotti's taxonomy of of spectator identities, the Psychological Continuum Model, Self-categorisation Theory etc.) to explain what you have found. Questions you might want to consider include: Is the a particular form of content that is given preference? Are sponsors given preferential treatment in posts? How do fans demonstrate their level of engagement? Is their evidence of fans BIRGing and CORFing online. Are particular team members popular or unpopular? How does team performance affect fan engagement?