Write a four-page report with the focus on the following topics: QUESTION 1 (9) Discuss the following objectives of the pricing process: profit-oriented pricing objectives and status quo pricing objectives (3 marks will be awarded for theory discussion of each objective). Indicate the pricing objective that was employed by DataPathway and justify your answer based on the case study (3 marks will be awarded for practical application). Refer to learning unit 7 in the study guide and relevant textbook sections. (1 page required) QUESTION 2 (9) Discuss transactional relationship and collaborative relationship (3 marks will be awarded for the theory discussion of each type of relationship). Select the relationship strategy that was adopted by DataPathway and elaborate based on the case study (3 marks will be awarded for practical application). Refer to learning unit 9 in the study guide and relevant textbook sections. (1 page required) QUESTION 3 (6) Provide a thorough discussion of advertising, which is one of the types of marketing communication tools (3 marks will be awarded for theory discussion). Indicate how this communication tool was utilised in the case study. (3 marks will be awarded for practical application). Refer to learning unit 8 in the study guide and relevant textbook sections. (1 page required)
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