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Consumer Behavior ch. 14 Questions and Answers High Distinction 2023
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purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. its a temporary state. -product involvement - -the personal relevance of a particular product category, can be involved in brand and still have low purchase involvement -nominal decision making - -habitual decision making. Low involvement with products, Brand loyal purchase-commitment to brand, repeat purchase. -Limited decision making - -involves internal and limited external search, few alternatives, simple decision rules, little post-purchase evaluation
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Consumer Behavior
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Consumer Behavior
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