Consumer Behavior Ch. 14 Questions and Answers High Grade Level 2023

reference groups - -involves one or more people used as a basis for comparison or point of reference in forming affective and cognitive responses and performing behaviors. -types of reference group influences - -Informational reference group influence, utilitarian reference group influence, and value-expressive group influence. -informational reference group influence - -transmits useful information to consumers about themselves, other people, or aspects of the physical environment such as products, services, and stores. -utilitarian reference group influence - -occurs when the reference group controls important rewards and punishments. -value-expressive reference group influence - -can affect people's self-concepts. All three types of reference group influence can be accomplished by a single reference group.