CONSUMERS
MODULE 5
,THE ISSUES
• Responsibilities and obligations of product/service manufacturer
• Advertising ethics
• Globalisation (again!)
, TERMINOLOGY
• Markets, in which sellers respond to demand to remain competi
• Contractual relationship, in which the contract defines the prod
and its attributes
• Ethics of Care, according to which the manufacturers, who kno
more, have a moral duty to ensure that consumers’ interests are
not harmed by the products which they produce.
• Social costs,: a manufacturer/provider should bear the social co
of harm caused by defects in a product or service
• Rights
• Ethics of Marketing