,
Research Methods for Business Students
i
A01_SAUN6627_07_SE_FM.indd 1 18/06/15 6:40 PM
, At Pearson, we have a simple mission: to help people make
more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging and
effective learning experiences that serve people wherever and
whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and wherever
learning flourishes, so do people.
To learn more please visit us at www.pearson.com/uk.
A01_SAUN6627_07_SE_FM.indd 2 18/06/15 6:40 PM
, Research Methods
for Business
Students
Seventh edition
Mark Saunders
Philip Lewis
Adrian Thornhill
A01_SAUN6627_07_SE_FM.indd 3 18/06/15 6:40 PM
Research Methods for Business Students
i
A01_SAUN6627_07_SE_FM.indd 1 18/06/15 6:40 PM
, At Pearson, we have a simple mission: to help people make
more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging and
effective learning experiences that serve people wherever and
whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and wherever
learning flourishes, so do people.
To learn more please visit us at www.pearson.com/uk.
A01_SAUN6627_07_SE_FM.indd 2 18/06/15 6:40 PM
, Research Methods
for Business
Students
Seventh edition
Mark Saunders
Philip Lewis
Adrian Thornhill
A01_SAUN6627_07_SE_FM.indd 3 18/06/15 6:40 PM