MNP 3703 ASSIGNMENT TWO 2023
Contents
Question
1....................................................................................................................2
Product......................................................................................................................
2
Market........................................................................................................................
3
Supplier.....................................................................................................................
3
Question
2....................................................................................................................4
Judicious choice of relational
classes.......................................................................4
Determining the best managerial
techniques............................................................4
Matching the relationship's
structure.........................................................................5
References...................................................................................................................
6
1
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, Question 1
The case study describes the growth of the relationship between MTN and
Ericsson. Consider the Bensaou supplier relationship model and critically
discuss the relationship between the two organisations. In your discussion,
you need to address the following points:
1.1. Motivate which profile is applicable to the initial relationship between the
two organisations. (3)
The Bensaou supplier partnership strategy is built on the supply positioning.
(Ballou, 2019). The model identifies four important profiles for supplier
relationships which are market exchange, captive buyer, captive supplier, and
strategic partnership. One could argue that MTN and Ericsson's cooperation
in this situation is smart. This is required because the relationship between
the two companies is expanding as a result of a better exchange of products
and ideas to satisfy the shifting needs of their clients. As an illustration, the
collaboration involved ongoing network optimization and the introduction of
new technologies to handle customers' shifting needs.
1.2. Apply three characteristics in each of the three classes – products, market
and suppliers, relevant to the products and services that Ericsson
provided to MTN. (9)
According to Bowersox, et.al (2020), defined variable traits are referred to as
characteristics. This essentially mean that each profile contains a distinct set
of characteristics, allowing for relationships that are beneficial and useful for
both parties to pursue. The Bensaou model identifies products, markets, and
suppliers as key factors in the strategic partnership's supplier relationship
model.
Product
This category determines the type and quality of products shared by the
supplier (Vas, Shee, & Miah, 2018) and the buyer. Strategic alliances usually
necessitate high-quality goods that strengthen the bond between the two
organizations. In the case of the MTN-Ericsson collaboration, Ericsson's
products are built on new technology and were created in novel ways, further
positioning MTN as a major competitor in the South African
telecommunications sector.
In addition, Ericsson was able to provide MTN with precise mutual
adjustments, especially with regard to critical resources. For example, base
stations were designed and built to handle increased demand, allowing MTN
customers to experience a higher-quality network than other customers.
Strategic partnerships, according to (Wisner, Tan, & Leong, 2019), necessitate
a high level of customization. This would offer the buyer a distinct market
position, increasing their advantage over competitors. The introduction of 5G
and 4G LTE, for example, was a competitive move that improved network
quality and connectivity for MTN users in many places, including rural areas.
2
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Contents
Question
1....................................................................................................................2
Product......................................................................................................................
2
Market........................................................................................................................
3
Supplier.....................................................................................................................
3
Question
2....................................................................................................................4
Judicious choice of relational
classes.......................................................................4
Determining the best managerial
techniques............................................................4
Matching the relationship's
structure.........................................................................5
References...................................................................................................................
6
1
This study source was downloaded by 100000848112320 from CourseHero.com on 05-24-2023 17:37:41 GMT -05:00
https://www.coursehero.com/file/198143733/MNP3703-ASSIGNMENT-2-2023docx/
, Question 1
The case study describes the growth of the relationship between MTN and
Ericsson. Consider the Bensaou supplier relationship model and critically
discuss the relationship between the two organisations. In your discussion,
you need to address the following points:
1.1. Motivate which profile is applicable to the initial relationship between the
two organisations. (3)
The Bensaou supplier partnership strategy is built on the supply positioning.
(Ballou, 2019). The model identifies four important profiles for supplier
relationships which are market exchange, captive buyer, captive supplier, and
strategic partnership. One could argue that MTN and Ericsson's cooperation
in this situation is smart. This is required because the relationship between
the two companies is expanding as a result of a better exchange of products
and ideas to satisfy the shifting needs of their clients. As an illustration, the
collaboration involved ongoing network optimization and the introduction of
new technologies to handle customers' shifting needs.
1.2. Apply three characteristics in each of the three classes – products, market
and suppliers, relevant to the products and services that Ericsson
provided to MTN. (9)
According to Bowersox, et.al (2020), defined variable traits are referred to as
characteristics. This essentially mean that each profile contains a distinct set
of characteristics, allowing for relationships that are beneficial and useful for
both parties to pursue. The Bensaou model identifies products, markets, and
suppliers as key factors in the strategic partnership's supplier relationship
model.
Product
This category determines the type and quality of products shared by the
supplier (Vas, Shee, & Miah, 2018) and the buyer. Strategic alliances usually
necessitate high-quality goods that strengthen the bond between the two
organizations. In the case of the MTN-Ericsson collaboration, Ericsson's
products are built on new technology and were created in novel ways, further
positioning MTN as a major competitor in the South African
telecommunications sector.
In addition, Ericsson was able to provide MTN with precise mutual
adjustments, especially with regard to critical resources. For example, base
stations were designed and built to handle increased demand, allowing MTN
customers to experience a higher-quality network than other customers.
Strategic partnerships, according to (Wisner, Tan, & Leong, 2019), necessitate
a high level of customization. This would offer the buyer a distinct market
position, increasing their advantage over competitors. The introduction of 5G
and 4G LTE, for example, was a competitive move that improved network
quality and connectivity for MTN users in many places, including rural areas.
2
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