The Basics of Multivariate Data Analysis Questions and Answers Grade A+ 20223

Created Data - -primary research, surveys, consumer panels -Provoked Data - -online reviews (Yelp, Amazon) *Both Qualitative and Quantitative -Transacted Data - -online behavior (click on ad -- buy product) -Compiled Data - -exist to collect and compile consumer data (cookies..Ex. Acxiom - data brokers) -Experimental Data - -google analytics/ web page experiments -Unstructured Data - -photos on instagram, comments on FB - how do you capture this data? -Competitive Parity - -Just Keeping Up -Competitive Advantage - -Strategic - ahead of the competition -Multivariate Analysis - -Simultaneous analysis of 2 or more variables...the effects can't be meaningfully interpreted seperately -Variate - -w1X1 + w2X2 ... Wn Xn variables (x) specified by researchers weights (y) determined by