Business Planning Principles
and Applications
Moller Maersk Innovation & Change Management
Workshop
MIT Sloan Executive Education, 27 October 2009
William K. Aulet, Senior Lecturer
and Acting Managing Director
MIT Entrepreneurship Center
One Amherst Street, Room E40-196 Cambridge, MA 02142-1352 USA
phone: +1-617-253-8653 fax: +1-617-253-8633
e-mail: http://entrepreneurship.mit.edu
, Desired Outcomes of the Presentation
1. You understand the basic concepts to properly approach a
fundraising business plan.
2. You are familiar with the key elements of any business plan
and how to constructively construct these sections for
fundraising as well as for the success of your business.
3. You will understand what are the critical success factors of
business plans to people who will provide funding.
4. You will understand the difference between an operating
business plan and a fundraising business plan relative to the
frequency with which it gets updated.
Outline:
I. Basic Concepts
II. Business Plan Elements
III. Critical Success Factors
IV. The Dynamic Business Plan
,Outline:
I. Basic Concepts
II. Business Plan Elements
III. Critical Success Factors
IV. The Dynamic Business Plan
, Purpose of Business Plan
• Internal use of plan
– Focus
– Alignment
– Commitment
• External use of plan
– Get funding
– Set expectations
– Alliances/Partnerships/Mergers
and Applications
Moller Maersk Innovation & Change Management
Workshop
MIT Sloan Executive Education, 27 October 2009
William K. Aulet, Senior Lecturer
and Acting Managing Director
MIT Entrepreneurship Center
One Amherst Street, Room E40-196 Cambridge, MA 02142-1352 USA
phone: +1-617-253-8653 fax: +1-617-253-8633
e-mail: http://entrepreneurship.mit.edu
, Desired Outcomes of the Presentation
1. You understand the basic concepts to properly approach a
fundraising business plan.
2. You are familiar with the key elements of any business plan
and how to constructively construct these sections for
fundraising as well as for the success of your business.
3. You will understand what are the critical success factors of
business plans to people who will provide funding.
4. You will understand the difference between an operating
business plan and a fundraising business plan relative to the
frequency with which it gets updated.
Outline:
I. Basic Concepts
II. Business Plan Elements
III. Critical Success Factors
IV. The Dynamic Business Plan
,Outline:
I. Basic Concepts
II. Business Plan Elements
III. Critical Success Factors
IV. The Dynamic Business Plan
, Purpose of Business Plan
• Internal use of plan
– Focus
– Alignment
– Commitment
• External use of plan
– Get funding
– Set expectations
– Alliances/Partnerships/Mergers
