Summary 7P’s Extended Marketing Mix Notes with Examples, A-level Business Notes

that can be used
by a business to influence
Combination of marketing choices
consumers to buy
.




?
is it
located Product lifecycle
Where T

Usp
✓ T
for (inelastic)
not one
businesses
price swimming
online µ penetration(elastic
9

environment
how customers
→ found $ persuaded
systems $ ←
• buy
. (advertising
processes
that deliver a

product



fnake contact
Ppl who
with the customer
know the product is distributed
$ stores
multichannel -
online physical .




A connected e-commerce 13 A target market .