CCI 150 Lisa Gary UTK Exam 1 with complete solution
change is caused by
money, power, technology
Infotainment
Weather, sports, celebrities
3 Types of Mass Media
Printing, Electronic, Chemical
4 Ways Media Makes Money
1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA
not the government, mostly businesses
convergence
coming together with the different types of media
Narcotizing Dysfunction
tuning out because we hear about it too much
Spiral of Science
Won't speak out when you realize you are in minority
George Gerber
Mean World Syndrome- watching violence doesn't make you violent, it makes you afraid
Cathartic Affect
Violence and media might be good for us
Catalytic Theory
Seeing violence in media might cause you to be violence
Two-Step Flow Model
1. message from the media
2. getting more information maybe from opinion leaders
Public Relations
two way communication between an organization and its' publics; management function
Functions of PR
1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR
Research
Action Planning
Communication
Evaluation
Edward Bernays
the father of modern P.R.
Says you need to attack PR problems through planning and research
, Advertising
use of mass media to persuade an audience to choose a particular good or service
Branding
a time-honored way to sell ta product or service
Magic Number
# of people you have to survey to be representative of any population (384)
Margin of Error
How likely it is to be wrong
Evaluate a survey
how many interviewed, how many were selected, when it was taken, who paid for it,
Margin of error, how it was conducted, how they were worked
Target Audience
Who are you specifically trying to reach?
Task
What is your goal? Increase Sale?
Time Frame
How much time do you have to spend on this?
Amount of change
What amount of change?
The media are pervasive
Media is a huge part of our lives
3 Primary Types of Mass Media
1. Print
2. Electronic
3. Chemical
Elitist Model
might learn something
Populist Model
people may be entertained, popular content
Economic Imperative
Make money to stay in business
Targeted Media
match the advertiser with the audience
Major forces that cause media industries to change
1. Money
2. Power
3. Technology
Convergence
Merging of different media types
ex. hurricanes in Florida
Vertically integrated businesses
big business that owns a lot of businesses related to each other
ex. Time Warner
Four Schools in the College of Communications and Information
Advertising and Public Relations
Journalism and Electronic Media
change is caused by
money, power, technology
Infotainment
Weather, sports, celebrities
3 Types of Mass Media
Printing, Electronic, Chemical
4 Ways Media Makes Money
1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA
not the government, mostly businesses
convergence
coming together with the different types of media
Narcotizing Dysfunction
tuning out because we hear about it too much
Spiral of Science
Won't speak out when you realize you are in minority
George Gerber
Mean World Syndrome- watching violence doesn't make you violent, it makes you afraid
Cathartic Affect
Violence and media might be good for us
Catalytic Theory
Seeing violence in media might cause you to be violence
Two-Step Flow Model
1. message from the media
2. getting more information maybe from opinion leaders
Public Relations
two way communication between an organization and its' publics; management function
Functions of PR
1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR
Research
Action Planning
Communication
Evaluation
Edward Bernays
the father of modern P.R.
Says you need to attack PR problems through planning and research
, Advertising
use of mass media to persuade an audience to choose a particular good or service
Branding
a time-honored way to sell ta product or service
Magic Number
# of people you have to survey to be representative of any population (384)
Margin of Error
How likely it is to be wrong
Evaluate a survey
how many interviewed, how many were selected, when it was taken, who paid for it,
Margin of error, how it was conducted, how they were worked
Target Audience
Who are you specifically trying to reach?
Task
What is your goal? Increase Sale?
Time Frame
How much time do you have to spend on this?
Amount of change
What amount of change?
The media are pervasive
Media is a huge part of our lives
3 Primary Types of Mass Media
1. Print
2. Electronic
3. Chemical
Elitist Model
might learn something
Populist Model
people may be entertained, popular content
Economic Imperative
Make money to stay in business
Targeted Media
match the advertiser with the audience
Major forces that cause media industries to change
1. Money
2. Power
3. Technology
Convergence
Merging of different media types
ex. hurricanes in Florida
Vertically integrated businesses
big business that owns a lot of businesses related to each other
ex. Time Warner
Four Schools in the College of Communications and Information
Advertising and Public Relations
Journalism and Electronic Media
