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Mediated Sports Reinforce
Arguably, mediated sports are significant in evaluating the interlinks between race and
sports. It is not surprising that media sports have contributed highly to racial stereotypes in
reinforcing or challenging the racial hegemony existing in social group contracts. Much research
validates that media coverage, including televised content and print media, has often contributed
to racial stereotypes by underrepresenting Black Americans (Grainger et al. 448). While it is
essential to analyze these concepts broadly, it is equally vital to explore how mediated sports
have challenged or reinforced racial hegemony in the field of sports.
Firstly, media sports have reinforced racial constructs through their underrepresentation
of Black American figures in various sports avenues. In most cases, sports media often has
underrepresented Black Americans, especially in Athletics, where on the contrary, they have
usually turned up in large numbers (Grainger et al. 449). This aspect is termed Black invisibility,
whereby sports media only display sports by relating to "white images," and Blacks are seen not
to engage in such activities other than for monetary engagements. This racial hegemony has thus
formed some images in public depicting Black Americans as not so intelligent in such fields.
Sports media has also reinforced racial hegemony in sports through sports masculinity
and criminal constructs of black sporting (Grainger et al. 450). For instance, Black American
athletes have often been linked with discourses including criminal offenses, drug and substance
abuse, rape cases, and arrogance (Leonard 525). This portrayal is mainly influenced by how