Joshua Cole Unit 3 Assignment 1 250175
Introduction
“Marketing is the management process for identifying, anticipating and satisfying customer requirements
profitably” (Chartered Institute of Marketing). Marketing is the process of planning and executing the
conception, goods and services that create exchanges that satisfy individual and organisational objectives. The
customer is the most important person to any business, this Assignment will allow me to analyse the
important strategies that a Business uses to ensure Survival Growth.
Objectives
Private Sector Aims and Objectives (Survival Growth)
Private Sector Organisations are Businesses owned, financed and controlled by private individuals.
Businesses are focused around achievement of Business Aims and Business Objectives. Private sector
companies are ultimately either aiming for survival or growth. Businesses may need to implement different
types of business objectives in order to survive and grow.
A Business Aim is the goal a business wants to achieve. A Primary Aim for all businesses is to successfully add
value, in the Private Sector this involves making a profit. The Normal Business objectives are the goals a
business sets to increase productivity and sales.
Many Private Sector businesses will look to expand their business to maximise and gain profit, Examples of this
are Businesses like (Tesco & Silverseal Glass and Glazing) Tesco is a large store across the UK, comparing it to
Silverseal Glass and Glazing which is a local business in the Neath Port Talbot are they both follow the same
operations and aims for survival. With them doing this, it's very beneficial and effective for the areas that the
stores are located as it provides Job’s for the local people and boosts the local economy for the people in the
area.
Private Sector companies are set up to make a profit and maintain growth, they often maximise profits that
are generated within the Business to reinvest back into the Business meaning that the Business can grow.
Growing a business is called creating a 'Chain Effect', this is like duplicating a business by opening up another
store to increase supply and distribution.
Businesses that set Objectives always need to make sure it’s following the 'Smart Plan', an example of this is
when a company is starting up they require money to kick start their operations. This is the survival stage of
the business. At this stage some businesses are the most likely to fail. Most large companies have also had to
aim for survival if their performance is declining. After the business has left the survival stage they enter the
growth stage. In this stage, the main aims are profit and sales. The main Objectives always must be SMART
(specific, measurable, achievable, realistic, time specific).
Public and Voluntary Sector Aims and Objectives (Service Provision, Growth of Range of
Provision, Cost Limitation, Meeting Quality Standards)
Organisations in the public and voluntary sector are not run for profit, therefore they have a different range of
objectives. Both Voluntary sector and public are owned by the government and their aim is to efficiently
provide a service, this means they would not have the aims of survival or growth. Public sector organisations
rely on government funding. Main objectives of a public/voluntary organisation would be to increase
efficiency, quality, and punctuality. Objectives for public/voluntary organisations would also have to be
SMART.
When a public sector organisation is first set up its funded by the local or national government, this means
that it would be highly inappropriate if these organisations made a profit. When a business is first setup, the
Introduction
“Marketing is the management process for identifying, anticipating and satisfying customer requirements
profitably” (Chartered Institute of Marketing). Marketing is the process of planning and executing the
conception, goods and services that create exchanges that satisfy individual and organisational objectives. The
customer is the most important person to any business, this Assignment will allow me to analyse the
important strategies that a Business uses to ensure Survival Growth.
Objectives
Private Sector Aims and Objectives (Survival Growth)
Private Sector Organisations are Businesses owned, financed and controlled by private individuals.
Businesses are focused around achievement of Business Aims and Business Objectives. Private sector
companies are ultimately either aiming for survival or growth. Businesses may need to implement different
types of business objectives in order to survive and grow.
A Business Aim is the goal a business wants to achieve. A Primary Aim for all businesses is to successfully add
value, in the Private Sector this involves making a profit. The Normal Business objectives are the goals a
business sets to increase productivity and sales.
Many Private Sector businesses will look to expand their business to maximise and gain profit, Examples of this
are Businesses like (Tesco & Silverseal Glass and Glazing) Tesco is a large store across the UK, comparing it to
Silverseal Glass and Glazing which is a local business in the Neath Port Talbot are they both follow the same
operations and aims for survival. With them doing this, it's very beneficial and effective for the areas that the
stores are located as it provides Job’s for the local people and boosts the local economy for the people in the
area.
Private Sector companies are set up to make a profit and maintain growth, they often maximise profits that
are generated within the Business to reinvest back into the Business meaning that the Business can grow.
Growing a business is called creating a 'Chain Effect', this is like duplicating a business by opening up another
store to increase supply and distribution.
Businesses that set Objectives always need to make sure it’s following the 'Smart Plan', an example of this is
when a company is starting up they require money to kick start their operations. This is the survival stage of
the business. At this stage some businesses are the most likely to fail. Most large companies have also had to
aim for survival if their performance is declining. After the business has left the survival stage they enter the
growth stage. In this stage, the main aims are profit and sales. The main Objectives always must be SMART
(specific, measurable, achievable, realistic, time specific).
Public and Voluntary Sector Aims and Objectives (Service Provision, Growth of Range of
Provision, Cost Limitation, Meeting Quality Standards)
Organisations in the public and voluntary sector are not run for profit, therefore they have a different range of
objectives. Both Voluntary sector and public are owned by the government and their aim is to efficiently
provide a service, this means they would not have the aims of survival or growth. Public sector organisations
rely on government funding. Main objectives of a public/voluntary organisation would be to increase
efficiency, quality, and punctuality. Objectives for public/voluntary organisations would also have to be
SMART.
When a public sector organisation is first set up its funded by the local or national government, this means
that it would be highly inappropriate if these organisations made a profit. When a business is first setup, the
