Lecture 1:
Boutique hotel: Small hotel that wants to create different kind of rooms.
Moxy: Ikea and Marriot, Location outside the city centre, Self service restaurant, Low labour costs.
Hotel Management:
1. Private owned: e.g. family hotel, high financial risk and full control
2. Franchising: means that you can use a brand's name for fee.
3. Referral group: Independently owned & managed with joined marketing. For example:
distribution purposes, marketing & reservation fees and shared purchases. Has an agreement with
another hotel brand to run the hotel operations.
4. Management contract: An agreement between the owner of a property and a professional hotel
management company. The owner rent his building to a brand and the brand pays a part of the sales
to the owner.
What is so special about our industry?
> High fixed costs v.s. low variabele costs
> Variable demand (weather etc.)
> Flexible pricing
Most of the time the Room Division department makes the most revenue.
Current trends:
1. Green Hotels
2. Women travellers (Sheconomics)
3. Review sites
4. AirBnB (low price, private houses etc.)
5. Technology.
Relation Front Office, Housekeeping and Reservation:
- Revenue centre (FO & RE) v.s. Support centre (HSK).
- Good communication and teamwork between Front Office and Housekeeping
- Regular checking time (14u till 16u)
- ''Lazy sunday check-out'': Guest can stay till around 18:00 in the room because most of the time
their are no check-ins on Sunday, extra service.