MNM3712 Assessment 4 Answers
Due 12 June 2023
MNM3712 Assessment 4
Due 12 June 2023
, Table of Contents
Introduction ...................................................................................................................................... 2
Question 1........................................................................................................................................ 3
RACE formula .............................................................................................................................. 3
Question 2........................................................................................................................................ 4
Step 1: Pre-planning stage ........................................................................................................... 4
Step 3: Customer assessment ..................................................................................................... 7
Step 4: Developing CRM strategies ........................................................................................... 10
Step 5: Competitive benchmarking ............................................................................................. 11
Step 8: Selecting appropriate promotional and CRM technologies ............................................ 12
Step 8: Selecting appropriate promotional and CRM technologies ............................................ 14
Step 9 Implementation ............................................................................................................... 17
Conclusion ..................................................................................................................................... 19
Extra: .......................................................................................................................................... 21
Due 12 June 2023
MNM3712 Assessment 4
Due 12 June 2023
, Table of Contents
Introduction ...................................................................................................................................... 2
Question 1........................................................................................................................................ 3
RACE formula .............................................................................................................................. 3
Question 2........................................................................................................................................ 4
Step 1: Pre-planning stage ........................................................................................................... 4
Step 3: Customer assessment ..................................................................................................... 7
Step 4: Developing CRM strategies ........................................................................................... 10
Step 5: Competitive benchmarking ............................................................................................. 11
Step 8: Selecting appropriate promotional and CRM technologies ............................................ 12
Step 8: Selecting appropriate promotional and CRM technologies ............................................ 14
Step 9 Implementation ............................................................................................................... 17
Conclusion ..................................................................................................................................... 19
Extra: .......................................................................................................................................... 21
