Table of Contents
CHAPTER I...........................................................................................................................1
INTRODUCTION..................................................................................................................1
A. Research Background.................................................................................................1
B. Research Questions....................................................................................................8
C. Research Objectives...................................................................................................8
D. Research Significances...............................................................................................9
CHAPTER II........................................................................................................................11
LITERATURE REVIEW........................................................................................................11
A. Theoretical Framework............................................................................................11
1. Bilingualism..........................................................................................................11
2. Types of Bilingualism............................................................................................12
3. Code.....................................................................................................................13
4. Code Mixing..........................................................................................................14
5. Types of Code Mixing...........................................................................................15
6. Reasons of Code Mixing.......................................................................................23
7. Advertisement and advertising.............................................................................25
B. Related Studies.........................................................................................................26
C. Conceptual Framework............................................................................................28
CHAPTER III.......................................................................................................................30
RESEARCH METHOD.........................................................................................................30
A. Research Design.......................................................................................................30
B. Data Sources............................................................................................................31
C. Data Collection Procedure........................................................................................31
D. Data Analysis Technique..........................................................................................32
REFERENCES.....................................................................................................................35
i
, CHAPTER I
INTRODUCTION
A. Research Background
As social living beings, humans require a way to communicate
verbally and in writing with other people in society. Humans require a tool
called language in order to communicate with other social animals. The most
important aspect of human life is language. Language's development has many
positive effects on society. They are able to communicate their emotions,
thoughts, intentions, and more. According to Chomsky (2006), language may
be grounded as a mechanism for distributing sounds and understanding the
meaning of what people say in particular ways. Understanding what the other
person is saying and creating a signal with an intended semantic interpretation
are, in theory, connected to language.
Language serves as a foundation for interpersonal communication and
as a means of fostering a sense of community. When people utilize language,
they do more than just communicating. Speaking, listening, reading, and
writing are all ways that people utilize language. Humans and languages are
inseparable since they share relationships in which anything a human does
will include language. It implies that language also has practical applications
in societal and cultural contexts. Language and society cannot be separated in
the study or in language acquisition. Language is a set of distinct expressions,
such as words, groups of words, phrases, and sentences, that are used in
spoken and written communication. According to Richards, Platt, and Weber
1
, (1985), human communication involves the arrangement of sounds or
symbols. This comprises bigger units like words, sentences, and morphemes.
Language is used to express feelings and emotions in addition to ideas,
thoughts, and fantasies. This can be done both verbally and in writing. Poems,
periodicals, novels, and newspapers all include written language. Spoken
language is used in speaking, singing, and corresponding.
Language learning is studied theoretically under the headings of
psycholinguistics, sociolinguistics, linguistics, neurolinguistics, etc. Each area
of language study has its own unique applications. They still interact with one
another, though. The author of this work uses sociolinguistics-related
linguistics. Sociolinguistics is the study of the relationship between language
and colony, the use of various languages in various social contexts, the
identification of the social functions of language, and the use of language as a
means of communicating social meanings. The use of various languages
reveals a great deal about how language functions as well as about social
relationships in the community. According to Adi (2018), sociolinguistics
gains knowledge on how different cohorts use jargon in the social
environment. For sampling, it is separated according to a number of social
factors, including age, ethnicity, status, gender, and various levels of
education.
Language is frequently employed while speaking with someone whose
first or second language is different, according to Harmer (2007). The
implication is that language is necessary for human life. It greatly affects
everyone's capacity to establish fruitful connections with others. It is difficult
2
CHAPTER I...........................................................................................................................1
INTRODUCTION..................................................................................................................1
A. Research Background.................................................................................................1
B. Research Questions....................................................................................................8
C. Research Objectives...................................................................................................8
D. Research Significances...............................................................................................9
CHAPTER II........................................................................................................................11
LITERATURE REVIEW........................................................................................................11
A. Theoretical Framework............................................................................................11
1. Bilingualism..........................................................................................................11
2. Types of Bilingualism............................................................................................12
3. Code.....................................................................................................................13
4. Code Mixing..........................................................................................................14
5. Types of Code Mixing...........................................................................................15
6. Reasons of Code Mixing.......................................................................................23
7. Advertisement and advertising.............................................................................25
B. Related Studies.........................................................................................................26
C. Conceptual Framework............................................................................................28
CHAPTER III.......................................................................................................................30
RESEARCH METHOD.........................................................................................................30
A. Research Design.......................................................................................................30
B. Data Sources............................................................................................................31
C. Data Collection Procedure........................................................................................31
D. Data Analysis Technique..........................................................................................32
REFERENCES.....................................................................................................................35
i
, CHAPTER I
INTRODUCTION
A. Research Background
As social living beings, humans require a way to communicate
verbally and in writing with other people in society. Humans require a tool
called language in order to communicate with other social animals. The most
important aspect of human life is language. Language's development has many
positive effects on society. They are able to communicate their emotions,
thoughts, intentions, and more. According to Chomsky (2006), language may
be grounded as a mechanism for distributing sounds and understanding the
meaning of what people say in particular ways. Understanding what the other
person is saying and creating a signal with an intended semantic interpretation
are, in theory, connected to language.
Language serves as a foundation for interpersonal communication and
as a means of fostering a sense of community. When people utilize language,
they do more than just communicating. Speaking, listening, reading, and
writing are all ways that people utilize language. Humans and languages are
inseparable since they share relationships in which anything a human does
will include language. It implies that language also has practical applications
in societal and cultural contexts. Language and society cannot be separated in
the study or in language acquisition. Language is a set of distinct expressions,
such as words, groups of words, phrases, and sentences, that are used in
spoken and written communication. According to Richards, Platt, and Weber
1
, (1985), human communication involves the arrangement of sounds or
symbols. This comprises bigger units like words, sentences, and morphemes.
Language is used to express feelings and emotions in addition to ideas,
thoughts, and fantasies. This can be done both verbally and in writing. Poems,
periodicals, novels, and newspapers all include written language. Spoken
language is used in speaking, singing, and corresponding.
Language learning is studied theoretically under the headings of
psycholinguistics, sociolinguistics, linguistics, neurolinguistics, etc. Each area
of language study has its own unique applications. They still interact with one
another, though. The author of this work uses sociolinguistics-related
linguistics. Sociolinguistics is the study of the relationship between language
and colony, the use of various languages in various social contexts, the
identification of the social functions of language, and the use of language as a
means of communicating social meanings. The use of various languages
reveals a great deal about how language functions as well as about social
relationships in the community. According to Adi (2018), sociolinguistics
gains knowledge on how different cohorts use jargon in the social
environment. For sampling, it is separated according to a number of social
factors, including age, ethnicity, status, gender, and various levels of
education.
Language is frequently employed while speaking with someone whose
first or second language is different, according to Harmer (2007). The
implication is that language is necessary for human life. It greatly affects
everyone's capacity to establish fruitful connections with others. It is difficult
2
