UNIT ONE, AC2.2 - Evaluate the effectiveness of media
used in campaigns for change with complete solution
print leaflets
leaflets are printed materials that contain information about a campaign
print leaflets - effectiveness of method
Contact numbers or links to social media to allow readers to contact or donate
A lot of information so readers know everything about the campaign
Do not rely on technology (which is not accessible to all)
print leaflets - limitations of method
May have too much information so the reader may be reluctant to spend an increased
amount of time reading the leaflet (leads to decreased knowledge)
Expensive to print when they are easily thrown away
print leaflets - campaign links
Cancer research uses leaflets to spread awareness and they are given out at places
such as doctors surgeries
Charity raised £647million in 2016-2017
Clare's law leaflets are provided by the police
1300 domestic abuse disclosures (3760 applications) made in less than one year
blogs
a blog is a regularly updated website or web page typically run by an individual or a
small group, which is written in an informal or conversational style
blogs - effectiveness of method
Anyone can set up blogs
They are free of charge
Allows people to express their views and opinions on specific topics
Up to date information and statistics
Links to social media pages to donate
Can have videos and pictures for interest purposes
blogs - limitations of method
Hard to keep up to date
Quite time consuming for author
Out of date method
Limited people who are interested in the cause
blogs - campaign links
Greenpeace uses blogs that has videos, images and articles
Some things have been shared nearly 1000 times
social networking
social networks are websites such as Facebook and Twitter which are dedicated to
allowing people to communicate with one another
social networking - effectiveness of method
Spread quickly
Wide audience
Raise a lot of awareness in a short space of time
social networking - limitations of method
used in campaigns for change with complete solution
print leaflets
leaflets are printed materials that contain information about a campaign
print leaflets - effectiveness of method
Contact numbers or links to social media to allow readers to contact or donate
A lot of information so readers know everything about the campaign
Do not rely on technology (which is not accessible to all)
print leaflets - limitations of method
May have too much information so the reader may be reluctant to spend an increased
amount of time reading the leaflet (leads to decreased knowledge)
Expensive to print when they are easily thrown away
print leaflets - campaign links
Cancer research uses leaflets to spread awareness and they are given out at places
such as doctors surgeries
Charity raised £647million in 2016-2017
Clare's law leaflets are provided by the police
1300 domestic abuse disclosures (3760 applications) made in less than one year
blogs
a blog is a regularly updated website or web page typically run by an individual or a
small group, which is written in an informal or conversational style
blogs - effectiveness of method
Anyone can set up blogs
They are free of charge
Allows people to express their views and opinions on specific topics
Up to date information and statistics
Links to social media pages to donate
Can have videos and pictures for interest purposes
blogs - limitations of method
Hard to keep up to date
Quite time consuming for author
Out of date method
Limited people who are interested in the cause
blogs - campaign links
Greenpeace uses blogs that has videos, images and articles
Some things have been shared nearly 1000 times
social networking
social networks are websites such as Facebook and Twitter which are dedicated to
allowing people to communicate with one another
social networking - effectiveness of method
Spread quickly
Wide audience
Raise a lot of awareness in a short space of time
social networking - limitations of method
