Unit 16-28, 31-37, 44-59 Business Engels zin book/ cd-rom =
http://dictionary.cambridge.org/us/dictionary/business-english/
Vocabulary (BV) 36 units
Uit het boek
Unit 16 Strategic thinking blz 40
NL googletranslate Engels woord Engels zin book/ cd-rom
Strategie Strategy (countable) a plan or series of plans for achieving success
Strategie Strategy the study of skills, knowlegde, etc. required to make such plans
(uncountable)
Strategisch succes Strategic success
winstgevendheid Profitability the amount of money it makes in relation to the amount
invested.
Planning Planning the process of planning activities or events in an organized way
so that they are successful or happen on time:
toewijzing van middelen Resource allocation the process of dividing money, skills, etc.
between departments of an organization
Middelen Resources a useful or valuable possession or qualitythat
a person or organizationhas, for example, money, time, or skills
Activa/actief/bezit/bedrijvende Assets equipment, buildings, know-how, etc.
vorm
Doelstelling Objective something that you are planning to do or achieve
het formuleren van de strategie Formulate strategy Formulate: to create something, esp. by putting together
different parts
Visie Vision the ability to imagine how something could developin the
future, or the ideas that come from imagining in this way
Missie Mission statement a short written statement of what a company or
an organizationis trying to achieve with all its activities
Inzet/ verplichting Commitment a promise or firmdecision to do something, or the fact of
promising something
Implementatie/ uitvoering Implementation to put a plan or system into operation
strategische zet Strategic move an action with a particular purpose in relation to objectives
Strategische samenwerking Strategic partnership when two companies work together towards a specific goal
strategische beslissing Strategic decision when a company decides something important for its long-term
future
strategische Strategic acquisition when one company buys another for strategic purposes
acquisitie/verwerving
strategische doelstelling Strategic goal an objective the company wants to reach
strategische visie Strategic vision when someone has clear ideas about actions to take for future
success
Verdedigt een markt Defends a market it tries to prevent competitors from being successful there
Attacks a market it starts selling there for the first time
Hiermee wordt een voet aan de Establishes a
grond in een markt foothold in a market
Hiermee wordt een steunpunt Establishes a toehold
in een markt in a market
Binnenvalt een markt Invades a market Invades: (American) to enter a place by force, often
in large numbers
Domineert een markt Dominates a market Dominates: to be more important, powerful, or successful than
other people, companies, etc.
Trekt zich terug uit de markt Withdraws from a
market
1
, Inhoud
Unit 16 Strategic thinking blz 40 ......................................................................................................................................1
Unit 17 Competition blz 42...............................................................................................................................................3
Unit 18 Companies and their industries ...........................................................................................................................4
Unit 19 Key Strategic issues blz 46 ...................................................................................................................................5
Unit 20 Innovation blz 48 .................................................................................................................................................6
Unit 21 Preparing for the future blz 50 ............................................................................................................................7
Unit 22 The four Ps and beyond .......................................................................................................................................8
Unit 23 Customer satisfaction blz 54................................................................................................................................9
Unit 24 Knowing your customers 1 ................................................................................................................................10
Unit 25 Knowing your customers 2 blz 58 ......................................................................................................................11
Unit 26 Knowing your customer 3 blz 60 .......................................................................................................................13
Unit 27 Brands and branding blz 62 ...............................................................................................................................14
Unit 28 Global brands blz 64 ..........................................................................................................................................15
Unit 31 Outsourcing and offshoring blz 70 ....................................................................................................................15
Unit 32 The evolving Web 1 blz 72 .................................................................................................................................17
Unit 33 The evolving Web 2 blz 74 .................................................................................................................................18
Unit 34 Knowledge and the Internet ..............................................................................................................................20
Unit 35 Internet security blz 78 ......................................................................................................................................21
Unit 36 Internet selling blz 80 ........................................................................................................................................22
Unit 37 Intellectual property 82 .....................................................................................................................................23
Unit 44 Shareholder value blz 96 ...................................................................................................................................24
Unit 45 Accounting standards blz 98 ..............................................................................................................................25
Unit 46 The business cycle blz 100 .................................................................................................................................26
Unit 47 Bursting bubbles blz 102....................................................................................................................................28
Unit 48 Corporate social responsibility blz 104 ..............................................................................................................30
Unit 49 Social reporting blz 106 .....................................................................................................................................31
Unit 50 Green issues blz 108 ..........................................................................................................................................32
2
http://dictionary.cambridge.org/us/dictionary/business-english/
Vocabulary (BV) 36 units
Uit het boek
Unit 16 Strategic thinking blz 40
NL googletranslate Engels woord Engels zin book/ cd-rom
Strategie Strategy (countable) a plan or series of plans for achieving success
Strategie Strategy the study of skills, knowlegde, etc. required to make such plans
(uncountable)
Strategisch succes Strategic success
winstgevendheid Profitability the amount of money it makes in relation to the amount
invested.
Planning Planning the process of planning activities or events in an organized way
so that they are successful or happen on time:
toewijzing van middelen Resource allocation the process of dividing money, skills, etc.
between departments of an organization
Middelen Resources a useful or valuable possession or qualitythat
a person or organizationhas, for example, money, time, or skills
Activa/actief/bezit/bedrijvende Assets equipment, buildings, know-how, etc.
vorm
Doelstelling Objective something that you are planning to do or achieve
het formuleren van de strategie Formulate strategy Formulate: to create something, esp. by putting together
different parts
Visie Vision the ability to imagine how something could developin the
future, or the ideas that come from imagining in this way
Missie Mission statement a short written statement of what a company or
an organizationis trying to achieve with all its activities
Inzet/ verplichting Commitment a promise or firmdecision to do something, or the fact of
promising something
Implementatie/ uitvoering Implementation to put a plan or system into operation
strategische zet Strategic move an action with a particular purpose in relation to objectives
Strategische samenwerking Strategic partnership when two companies work together towards a specific goal
strategische beslissing Strategic decision when a company decides something important for its long-term
future
strategische Strategic acquisition when one company buys another for strategic purposes
acquisitie/verwerving
strategische doelstelling Strategic goal an objective the company wants to reach
strategische visie Strategic vision when someone has clear ideas about actions to take for future
success
Verdedigt een markt Defends a market it tries to prevent competitors from being successful there
Attacks a market it starts selling there for the first time
Hiermee wordt een voet aan de Establishes a
grond in een markt foothold in a market
Hiermee wordt een steunpunt Establishes a toehold
in een markt in a market
Binnenvalt een markt Invades a market Invades: (American) to enter a place by force, often
in large numbers
Domineert een markt Dominates a market Dominates: to be more important, powerful, or successful than
other people, companies, etc.
Trekt zich terug uit de markt Withdraws from a
market
1
, Inhoud
Unit 16 Strategic thinking blz 40 ......................................................................................................................................1
Unit 17 Competition blz 42...............................................................................................................................................3
Unit 18 Companies and their industries ...........................................................................................................................4
Unit 19 Key Strategic issues blz 46 ...................................................................................................................................5
Unit 20 Innovation blz 48 .................................................................................................................................................6
Unit 21 Preparing for the future blz 50 ............................................................................................................................7
Unit 22 The four Ps and beyond .......................................................................................................................................8
Unit 23 Customer satisfaction blz 54................................................................................................................................9
Unit 24 Knowing your customers 1 ................................................................................................................................10
Unit 25 Knowing your customers 2 blz 58 ......................................................................................................................11
Unit 26 Knowing your customer 3 blz 60 .......................................................................................................................13
Unit 27 Brands and branding blz 62 ...............................................................................................................................14
Unit 28 Global brands blz 64 ..........................................................................................................................................15
Unit 31 Outsourcing and offshoring blz 70 ....................................................................................................................15
Unit 32 The evolving Web 1 blz 72 .................................................................................................................................17
Unit 33 The evolving Web 2 blz 74 .................................................................................................................................18
Unit 34 Knowledge and the Internet ..............................................................................................................................20
Unit 35 Internet security blz 78 ......................................................................................................................................21
Unit 36 Internet selling blz 80 ........................................................................................................................................22
Unit 37 Intellectual property 82 .....................................................................................................................................23
Unit 44 Shareholder value blz 96 ...................................................................................................................................24
Unit 45 Accounting standards blz 98 ..............................................................................................................................25
Unit 46 The business cycle blz 100 .................................................................................................................................26
Unit 47 Bursting bubbles blz 102....................................................................................................................................28
Unit 48 Corporate social responsibility blz 104 ..............................................................................................................30
Unit 49 Social reporting blz 106 .....................................................................................................................................31
Unit 50 Green issues blz 108 ..........................................................................................................................................32
2
