Business Plan
Team Member Names
★T
★ D
★ J
★ B
Business Name
Smart Cupboard
,Contents page
Title Page
Executive summary 3
Statement of purpose 4
Mission Statement 5
Aims and Objectives 6
The team 7
Organisational Chart 8
Legal Structure/ Ownership 9
Feasibility study 10-11
Market Research and Target Market 12-26
Markets 27
Competition 28-29
Marketing Plan/Strategy 30-32
Resources 33
Finance 34
Measures of success 35-37
Short term, medium term and long term objectives 38
Conclusion 39
Appendices 40
,Executive summary
Our vision is to become essential to our customers by providing differentiated products and services
to help them with their online shopping. Our mission is to give them the best product for their
grocery shopping needs.
The purpose of our business is to help our customers to reduce food wastage.
Also we hope to gain and increase our customers.
, Statement of purpose
It’s an IT qualification and BAC qualification topic. We were told that we had to create an
entrepreneur's new business idea related to IT because IT is important these days, it makes our life
easier. We had limitations that had to be related to modern technology.
Our audience are between the age of 25-40, we know this because in our questionnaires most
people voted for the age range of 25-40. Also in our market research we found out that “The
average age for adult grocery shoppers is the age of 40”. Afterall our target customers are between
the ages of 25-40. We weren’t told who the audience had to be, just had to discover it once we had
decided on the idea. Once we know what our products/services can offer and what will make
potential customers buy, we will be able to begin identifying common characteristics among our
target audience. Research has shown that females do the most grocery shopping. Also from the
questionnaire and from the secondary research we found out that most people do online shopping
since the covid has started.
Team Member Names
★T
★ D
★ J
★ B
Business Name
Smart Cupboard
,Contents page
Title Page
Executive summary 3
Statement of purpose 4
Mission Statement 5
Aims and Objectives 6
The team 7
Organisational Chart 8
Legal Structure/ Ownership 9
Feasibility study 10-11
Market Research and Target Market 12-26
Markets 27
Competition 28-29
Marketing Plan/Strategy 30-32
Resources 33
Finance 34
Measures of success 35-37
Short term, medium term and long term objectives 38
Conclusion 39
Appendices 40
,Executive summary
Our vision is to become essential to our customers by providing differentiated products and services
to help them with their online shopping. Our mission is to give them the best product for their
grocery shopping needs.
The purpose of our business is to help our customers to reduce food wastage.
Also we hope to gain and increase our customers.
, Statement of purpose
It’s an IT qualification and BAC qualification topic. We were told that we had to create an
entrepreneur's new business idea related to IT because IT is important these days, it makes our life
easier. We had limitations that had to be related to modern technology.
Our audience are between the age of 25-40, we know this because in our questionnaires most
people voted for the age range of 25-40. Also in our market research we found out that “The
average age for adult grocery shoppers is the age of 40”. Afterall our target customers are between
the ages of 25-40. We weren’t told who the audience had to be, just had to discover it once we had
decided on the idea. Once we know what our products/services can offer and what will make
potential customers buy, we will be able to begin identifying common characteristics among our
target audience. Research has shown that females do the most grocery shopping. Also from the
questionnaire and from the secondary research we found out that most people do online shopping
since the covid has started.
