McQuail, Chapter 1: Introduction
1. mass media: • means of (open) communicating
•to a large (public) audience
•at a distance and in a short space of time
2. mass communication: one-way flow of public content,
organized means of openly communicating with an audience
3. themes in mass communication: 1. time
2. place
3. power
4. social reality
5. meaning
6. causation & determination
7. mediation
8. identity
9. cultural difference
10.governance
4. theme: time: * technology has increased the speed in which
people can com- municate
* stores information which can be recovered at any time
5. theme: place: * technology reduces the distance between two
people commu- nicating
6. theme: power: * social relationships are structured and driven by
power
7. theme: social reality: * media reports & reflects on the "real
1/
1. mass media: • means of (open) communicating
•to a large (public) audience
•at a distance and in a short space of time
2. mass communication: one-way flow of public content,
organized means of openly communicating with an audience
3. themes in mass communication: 1. time
2. place
3. power
4. social reality
5. meaning
6. causation & determination
7. mediation
8. identity
9. cultural difference
10.governance
4. theme: time: * technology has increased the speed in which
people can com- municate
* stores information which can be recovered at any time
5. theme: place: * technology reduces the distance between two
people commu- nicating
6. theme: power: * social relationships are structured and driven by
power
7. theme: social reality: * media reports & reflects on the "real
1/
