McQuail´s mass communication theory
1. Diffusion: The process of spread of a feature or trend from one
place to another over time
2. Socialization: The general process of social formation of the young
under the influence of the
so-called agencies of socialization - traditionally the family,
neighborhood, school and
religion, and now mass media.
3. Sensationalism: The use of exciting or shocking stories or
language at the expense of accuracy, in order to provoke public
interest and excitement.
4. Fragmentation: The process of something breaking or being
broken into small or separate parts.
5. Framing: The way in which news content is shaped and
contextualized.
6. Objectivity: Treating facts without influence from personal
feelings or preju dices.
7. Propaganda: The process of deliberately attempting to
influence collective behavior
and opinion.
8. Public opinion: The collective views of a significant part of the
public.
9. Public: As a noun it refers to the general body of free citizens of a
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1. Diffusion: The process of spread of a feature or trend from one
place to another over time
2. Socialization: The general process of social formation of the young
under the influence of the
so-called agencies of socialization - traditionally the family,
neighborhood, school and
religion, and now mass media.
3. Sensationalism: The use of exciting or shocking stories or
language at the expense of accuracy, in order to provoke public
interest and excitement.
4. Fragmentation: The process of something breaking or being
broken into small or separate parts.
5. Framing: The way in which news content is shaped and
contextualized.
6. Objectivity: Treating facts without influence from personal
feelings or preju dices.
7. Propaganda: The process of deliberately attempting to
influence collective behavior
and opinion.
8. Public opinion: The collective views of a significant part of the
public.
9. Public: As a noun it refers to the general body of free citizens of a
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