1
,22-23 Overzicht tentamenstof CCOREM10R2 – Tentamen Media
Alle Story Behinds, Explore Mores, Sways, gastcolleges en andere bronnen die je hebt
moeten lezen zijn tentamenstof. Deze bestanden vind je terug in de Teams-omgeving van
de Major. In de weekplanning heb je ook kunnen zien welke onderdelen uit de reader en
het boek De Media-explosie je hebt moeten bestuderen.
Hieronder nogmaals op een rijtje:
Literatuur
De Media-explosie
H. 10.5, 11, 12, 13, 14, 15, 16 en 18
Reader Media, Reputatie en Relatie
Blz. 5 t/m 76
Veel succes!
2
,Inhoudsopgave
De media-explosie – Kees van Wijk (5e druk) ................................................................................................ 5
HOOFDSTUK 12 “Honderd jaar communicatieonderzoek” .................................................................................. 5
12.5 “Vijf fasen in de theorievorming” ........................................................................................................... 5
HOOFDSTUK 13 “Almachtige media (fase 1)” ...................................................................................................... 6
13.1 “Massamedia als injectienaald” .............................................................................................................. 6
13.2 “Bedenkingen tegen de one-step-flow-theory”...................................................................................... 6
13.3 “Injectienaalddenken in reclame”........................................................................................................... 6
13.4 “Injectienaalddenken in de politiek”....................................................................................................... 7
13.5 “Tot slot” ................................................................................................................................................. 7
HOOFDSTUK 14 “Opinieleiders als schakel tussen media en publiek (fase 2)” .................................................... 7
14.1 “De opkomst van de opinieleider: de two-step-flow-theory” ................................................................ 7
14.2 “Opinieleiders in soorten en maten” ...................................................................................................... 8
14.3 “Herziening van het tweetrapsmodel: multi-step-flow-theory”............................................................. 8
14.4 “Beïnvloeders in het informatietijdperk” ................................................................................................ 8
14.5 “Toepassingen en onderzoek in het informatietijdperk” ........................................................................ 8
HOOFDSTUK 15 “De ontvangers komen in beeld (fase 3)” .................................................................................. 8
15.1 “De aandacht voor het publiek” ............................................................................................................. 8
15.2 “Een netwerkbenadering: het zwamvlokmodel” .................................................................................... 9
15.3 “Het zwamvlokmodel in het informatietijdperk”.................................................................................. 10
15.4 “Uses and gratifications: nut en beloningen” ....................................................................................... 10
15.5 “Kanttekeningen bij de uses and gratifications-benadering” ............................................................... 10
15.6 “Motieven, behoeften en beloningen in het informatietijdperk” ........................................................ 10
15.7 “Big data en micro-targeting” ............................................................................................................... 11
HOOFDSTUK 16 “Media sturen de kennisverwerking: agenda-setting en kenniskloof (fase 4)” ....................... 11
16.1 “De sturende macht van de media” ...................................................................................................... 11
16.2 “Agenda-setting” ................................................................................................................................... 11
16.3 “Commentaar op agenda-setting” ........................................................................................................ 12
16.4 “Herziening van de theorie: priming en framing” ................................................................................ 12
16.5 “Agendavorming” .................................................................................................................................. 13
16.6 “Agenda-setting in het informatietijdperk”........................................................................................... 13
16.7 “De kenniskloofhypothese” .................................................................................................................. 13
16.8 “De digitale kenniskloof in het informatietijdperk” .............................................................................. 13
16.9 “Commentaar” ...................................................................................................................................... 14
HOOFDSTUK 17 “Media sturen gedrag: cultivatie, zwijgspiraal en filterbubbel (fase 4)” ................................ 14
17.1 “Culturele indicatoren” ......................................................................................................................... 14
17.2 “Uitkomsten van het televisieonderzoek” ............................................................................................ 14
17.3 “Kanttekeningen bij het onderzoek naar cultivatie” ............................................................................. 14
17.4 “Vervolgonderzoek naar cultivatie” ...................................................................................................... 15
17.5 “Culturele indicatorn in de informatiemaatschappij” ........................................................................... 15
17.6 “De zwijgspiraal” ................................................................................................................................... 15
17.7 “Cumulatie, consonatie en openbaarheid” .......................................................................................... 16
17.8 “Kanttekeningen bij de zwijgspiraaltheorie” ......................................................................................... 17
17.9 “De zwijgspiraal in het informatietijdperk”........................................................................................... 17
17.10 “Van zwijgspiraal naar filterbubbel en echokamers” .......................................................................... 17
17.11 “Tot slot” ............................................................................................................................................. 17
HOOFDSTUK 18 “Op zoek naar betekenis: verhalen, vertogen en frames” ....................................................... 18
18.1 “Verhalen bepalen je blik” .................................................................................................................... 18
18.2 “Verhaalstructuur” ................................................................................................................................ 18
18.3 “Multimodaliteit” .................................................................................................................................. 19
18.4 “Transmediale storytelling” .................................................................................................................. 19
18.5 “Discoursanalyse” ................................................................................................................................. 19
3
, 18.6 “Frames sturen waarneming” ............................................................................................................... 20
18.7 “De kracht van labelling” ...................................................................................................................... 20
18.8 “Tot slot: nepnieuws”............................................................................................................................ 20
HOOFDSTUK 20 “Theorievorming over de media-explosie: interactie en participatie (fase 5)” ....................... 21
20.1 “Honderd jaar theorie en onderzoek” .................................................................................................. 21
20.2 “Kijken naar de werking van massamedia” ........................................................................................... 21
20.3 “Spelen met bestaande theorie” .......................................................................................................... 21
20.4 “Van klassieke massacommunicatie naar interactief gerichte mediacommunicatie” .......................... 21
20.5 “Mediatisering en globalisering” .......................................................................................................... 22
20.6 “Interactie, co-creatie en participatie” ................................................................................................. 22
20.7 “Organisatie, technologie en cultuur” .................................................................................................. 25
20.8 “Macht van mediaorganisaties: mediaproducten en communicatie-professionals” ........................... 25
20.9 “Technologie: digitalisering, convergentie en transmedia” .................................................................. 25
20.10 “Mediacultuur: massa-zelfcommunicatie en multimodale beleving” ................................................ 26
20.11 “Tot slot” ............................................................................................................................................. 26
Overzicht typeringen fases ........................................................................................................................ 27
Week 4.2 .................................................................................................................................................. 29
Story Behind week 4.2........................................................................................................................................ 29
Netwerksamenleving week 4.2 .......................................................................................................................... 33
Explore More week 4.2 ...................................................................................................................................... 36
Week 4.3 .................................................................................................................................................. 38
Gastcollege week 4.3 ......................................................................................................................................... 38
Skills week 4.3 .................................................................................................................................................... 43
Week 4.4 .................................................................................................................................................. 44
Gastcollege week 4.4 ......................................................................................................................................... 44
Explore More week 4.4 ...................................................................................................................................... 45
Week 4.5 .................................................................................................................................................. 48
Gastcollege week 4.5 Agaath Flikweert ............................................................................................................. 48
Beeldtaal #1................................................................................................................................................... 48
Beeldtaal #2................................................................................................................................................... 50
Gastcollege week 4.5 Eric Kalsbeek ................................................................................................................... 51
Taalkracht week 4.5 ........................................................................................................................................... 53
Week 4.6 .................................................................................................................................................. 54
Story Behind week 4.6........................................................................................................................................ 54
Taalkracht week 4.6 ........................................................................................................................................... 56
4
,22-23 Overzicht tentamenstof CCOREM10R2 – Tentamen Media
Alle Story Behinds, Explore Mores, Sways, gastcolleges en andere bronnen die je hebt
moeten lezen zijn tentamenstof. Deze bestanden vind je terug in de Teams-omgeving van
de Major. In de weekplanning heb je ook kunnen zien welke onderdelen uit de reader en
het boek De Media-explosie je hebt moeten bestuderen.
Hieronder nogmaals op een rijtje:
Literatuur
De Media-explosie
H. 10.5, 11, 12, 13, 14, 15, 16 en 18
Reader Media, Reputatie en Relatie
Blz. 5 t/m 76
Veel succes!
2
,Inhoudsopgave
De media-explosie – Kees van Wijk (5e druk) ................................................................................................ 5
HOOFDSTUK 12 “Honderd jaar communicatieonderzoek” .................................................................................. 5
12.5 “Vijf fasen in de theorievorming” ........................................................................................................... 5
HOOFDSTUK 13 “Almachtige media (fase 1)” ...................................................................................................... 6
13.1 “Massamedia als injectienaald” .............................................................................................................. 6
13.2 “Bedenkingen tegen de one-step-flow-theory”...................................................................................... 6
13.3 “Injectienaalddenken in reclame”........................................................................................................... 6
13.4 “Injectienaalddenken in de politiek”....................................................................................................... 7
13.5 “Tot slot” ................................................................................................................................................. 7
HOOFDSTUK 14 “Opinieleiders als schakel tussen media en publiek (fase 2)” .................................................... 7
14.1 “De opkomst van de opinieleider: de two-step-flow-theory” ................................................................ 7
14.2 “Opinieleiders in soorten en maten” ...................................................................................................... 8
14.3 “Herziening van het tweetrapsmodel: multi-step-flow-theory”............................................................. 8
14.4 “Beïnvloeders in het informatietijdperk” ................................................................................................ 8
14.5 “Toepassingen en onderzoek in het informatietijdperk” ........................................................................ 8
HOOFDSTUK 15 “De ontvangers komen in beeld (fase 3)” .................................................................................. 8
15.1 “De aandacht voor het publiek” ............................................................................................................. 8
15.2 “Een netwerkbenadering: het zwamvlokmodel” .................................................................................... 9
15.3 “Het zwamvlokmodel in het informatietijdperk”.................................................................................. 10
15.4 “Uses and gratifications: nut en beloningen” ....................................................................................... 10
15.5 “Kanttekeningen bij de uses and gratifications-benadering” ............................................................... 10
15.6 “Motieven, behoeften en beloningen in het informatietijdperk” ........................................................ 10
15.7 “Big data en micro-targeting” ............................................................................................................... 11
HOOFDSTUK 16 “Media sturen de kennisverwerking: agenda-setting en kenniskloof (fase 4)” ....................... 11
16.1 “De sturende macht van de media” ...................................................................................................... 11
16.2 “Agenda-setting” ................................................................................................................................... 11
16.3 “Commentaar op agenda-setting” ........................................................................................................ 12
16.4 “Herziening van de theorie: priming en framing” ................................................................................ 12
16.5 “Agendavorming” .................................................................................................................................. 13
16.6 “Agenda-setting in het informatietijdperk”........................................................................................... 13
16.7 “De kenniskloofhypothese” .................................................................................................................. 13
16.8 “De digitale kenniskloof in het informatietijdperk” .............................................................................. 13
16.9 “Commentaar” ...................................................................................................................................... 14
HOOFDSTUK 17 “Media sturen gedrag: cultivatie, zwijgspiraal en filterbubbel (fase 4)” ................................ 14
17.1 “Culturele indicatoren” ......................................................................................................................... 14
17.2 “Uitkomsten van het televisieonderzoek” ............................................................................................ 14
17.3 “Kanttekeningen bij het onderzoek naar cultivatie” ............................................................................. 14
17.4 “Vervolgonderzoek naar cultivatie” ...................................................................................................... 15
17.5 “Culturele indicatorn in de informatiemaatschappij” ........................................................................... 15
17.6 “De zwijgspiraal” ................................................................................................................................... 15
17.7 “Cumulatie, consonatie en openbaarheid” .......................................................................................... 16
17.8 “Kanttekeningen bij de zwijgspiraaltheorie” ......................................................................................... 17
17.9 “De zwijgspiraal in het informatietijdperk”........................................................................................... 17
17.10 “Van zwijgspiraal naar filterbubbel en echokamers” .......................................................................... 17
17.11 “Tot slot” ............................................................................................................................................. 17
HOOFDSTUK 18 “Op zoek naar betekenis: verhalen, vertogen en frames” ....................................................... 18
18.1 “Verhalen bepalen je blik” .................................................................................................................... 18
18.2 “Verhaalstructuur” ................................................................................................................................ 18
18.3 “Multimodaliteit” .................................................................................................................................. 19
18.4 “Transmediale storytelling” .................................................................................................................. 19
18.5 “Discoursanalyse” ................................................................................................................................. 19
3
, 18.6 “Frames sturen waarneming” ............................................................................................................... 20
18.7 “De kracht van labelling” ...................................................................................................................... 20
18.8 “Tot slot: nepnieuws”............................................................................................................................ 20
HOOFDSTUK 20 “Theorievorming over de media-explosie: interactie en participatie (fase 5)” ....................... 21
20.1 “Honderd jaar theorie en onderzoek” .................................................................................................. 21
20.2 “Kijken naar de werking van massamedia” ........................................................................................... 21
20.3 “Spelen met bestaande theorie” .......................................................................................................... 21
20.4 “Van klassieke massacommunicatie naar interactief gerichte mediacommunicatie” .......................... 21
20.5 “Mediatisering en globalisering” .......................................................................................................... 22
20.6 “Interactie, co-creatie en participatie” ................................................................................................. 22
20.7 “Organisatie, technologie en cultuur” .................................................................................................. 25
20.8 “Macht van mediaorganisaties: mediaproducten en communicatie-professionals” ........................... 25
20.9 “Technologie: digitalisering, convergentie en transmedia” .................................................................. 25
20.10 “Mediacultuur: massa-zelfcommunicatie en multimodale beleving” ................................................ 26
20.11 “Tot slot” ............................................................................................................................................. 26
Overzicht typeringen fases ........................................................................................................................ 27
Week 4.2 .................................................................................................................................................. 29
Story Behind week 4.2........................................................................................................................................ 29
Netwerksamenleving week 4.2 .......................................................................................................................... 33
Explore More week 4.2 ...................................................................................................................................... 36
Week 4.3 .................................................................................................................................................. 38
Gastcollege week 4.3 ......................................................................................................................................... 38
Skills week 4.3 .................................................................................................................................................... 43
Week 4.4 .................................................................................................................................................. 44
Gastcollege week 4.4 ......................................................................................................................................... 44
Explore More week 4.4 ...................................................................................................................................... 45
Week 4.5 .................................................................................................................................................. 48
Gastcollege week 4.5 Agaath Flikweert ............................................................................................................. 48
Beeldtaal #1................................................................................................................................................... 48
Beeldtaal #2................................................................................................................................................... 50
Gastcollege week 4.5 Eric Kalsbeek ................................................................................................................... 51
Taalkracht week 4.5 ........................................................................................................................................... 53
Week 4.6 .................................................................................................................................................. 54
Story Behind week 4.6........................................................................................................................................ 54
Taalkracht week 4.6 ........................................................................................................................................... 56
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