How Levi’s ‘Buy Better, Wear Longer’
Campaign Were Able to Market to Their
Stakeholders about Sustainability and
Durability
Christabel Vinka Dharmawan (S4894383)
20 January 2023
, Table of contents
Table of contents 1
Executive Summary 1
Introduction 2
Research and Findings 3
Honeycomb Approach 4
Semiotic Approach 4
Conclusion 5
Recommendations 6
References 6
Appendices 8
Appendix 1 8
Appendix 2 8
Appendix 3 9
Appendix 4 9
Appendix 5 10
1
Campaign Were Able to Market to Their
Stakeholders about Sustainability and
Durability
Christabel Vinka Dharmawan (S4894383)
20 January 2023
, Table of contents
Table of contents 1
Executive Summary 1
Introduction 2
Research and Findings 3
Honeycomb Approach 4
Semiotic Approach 4
Conclusion 5
Recommendations 6
References 6
Appendices 8
Appendix 1 8
Appendix 2 8
Appendix 3 9
Appendix 4 9
Appendix 5 10
1
