HUBSPOT SEO CERTIFICATION
QUESTIONS AND ANSWERS 2023 NEW
MATERIAL GUIDE WITH ACTUAL
UPDATES
True or False? Authority directly impacts ranking strength - True
True or False? Don't use a page's URL as your link description. - True
What do you need to balance when doing SEO? - Focusing on the user and making it
easy for search engines to crawl your website
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked
to a blog post that you wrote about how to floss from his website. When Google
assesses the authority of your post and recognizes the link from Dr. Driscoll's website,
which search engine function is at play? - Ranking
You're trying to rank for one of your target topics using a web page that contains a long,
canonical piece of written content. However, when you do your research on what's
already ranking for that topic by searching for it on Google, you notice that the majority
of search results on page one are videos. Which of the following actions will give your
website the best chance of ranking for this topic? - Create a video about that topic, and
add it to your existing written page. Because Google is serving up mostly videos on
page one for this particular topic, you'll want to have a video in there - but that doesn't
mean having written content to supplement it won't help.
What is the primary goal of a search engine? - To serve users the most relevant
content that matches their search query
True or False? The same SEO strategy will yield the same results for all websites.
- False
Choose all that apply. Which of these factors will affect your SEO strategy? - -How
established your business is online
-What resources you have to dedicate to SEO
-What industry you're in
Choose all that apply. Which of these are important KPIs to consider for SEO? - -
Organic Traffic
-Keyword Ranking
-Bounce Rate
-Page load time
, Choose all that apply. How do you determine the authority of a piece of content? - -The
content is talked about often.
-The content is referred to often.
-The content is cited in other works.
Choose all that apply. What does your backlink profile measure? - -The number of
inbound links to your website.
-The number of unique domains that link to your website.
-The quality of inbound links to your website.
True or False? You should optimize a single page for multiple keywords. - False
Choose all that apply. Why are internal links important for SEO? - -They help users and
search enegine crawlers naviagte your site
-They pass link authority from one page to another
True or False? You should use hyphens, underscores, or spaces between the words in
your URLs - False
When should you use a robots.txt file? - When you have pages that you don't
want search engines to crawl and index
Choose all that apply. Why is it important to have HTTPS for your website? - -it encrypts
sensitive date, like passwords and credit card numbers -it increases users trust in your
website
What is the purpose of a 301 redirect? - To permanently redirect users from one URL to
another
Choose all that apply. Which of these are ways to increase your site speed? - -
compress images
-upload images at the exact dimensions they'll be used
What are the two biggest factors in the mobile user experience of your website? - site
speed and responsive design
Which of these teams is NOT involved in the creation of a sitemap? - sales
True or False? The further away a page is from the homepage, the worse it is for
that page's SEO. - true
Choose all that apply. When should you submit your sitemap to Google and
other search engines? - -When you first publish your website -When you publish
a new web page
-When you make a significant change to your site structure
QUESTIONS AND ANSWERS 2023 NEW
MATERIAL GUIDE WITH ACTUAL
UPDATES
True or False? Authority directly impacts ranking strength - True
True or False? Don't use a page's URL as your link description. - True
What do you need to balance when doing SEO? - Focusing on the user and making it
easy for search engines to crawl your website
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked
to a blog post that you wrote about how to floss from his website. When Google
assesses the authority of your post and recognizes the link from Dr. Driscoll's website,
which search engine function is at play? - Ranking
You're trying to rank for one of your target topics using a web page that contains a long,
canonical piece of written content. However, when you do your research on what's
already ranking for that topic by searching for it on Google, you notice that the majority
of search results on page one are videos. Which of the following actions will give your
website the best chance of ranking for this topic? - Create a video about that topic, and
add it to your existing written page. Because Google is serving up mostly videos on
page one for this particular topic, you'll want to have a video in there - but that doesn't
mean having written content to supplement it won't help.
What is the primary goal of a search engine? - To serve users the most relevant
content that matches their search query
True or False? The same SEO strategy will yield the same results for all websites.
- False
Choose all that apply. Which of these factors will affect your SEO strategy? - -How
established your business is online
-What resources you have to dedicate to SEO
-What industry you're in
Choose all that apply. Which of these are important KPIs to consider for SEO? - -
Organic Traffic
-Keyword Ranking
-Bounce Rate
-Page load time
, Choose all that apply. How do you determine the authority of a piece of content? - -The
content is talked about often.
-The content is referred to often.
-The content is cited in other works.
Choose all that apply. What does your backlink profile measure? - -The number of
inbound links to your website.
-The number of unique domains that link to your website.
-The quality of inbound links to your website.
True or False? You should optimize a single page for multiple keywords. - False
Choose all that apply. Why are internal links important for SEO? - -They help users and
search enegine crawlers naviagte your site
-They pass link authority from one page to another
True or False? You should use hyphens, underscores, or spaces between the words in
your URLs - False
When should you use a robots.txt file? - When you have pages that you don't
want search engines to crawl and index
Choose all that apply. Why is it important to have HTTPS for your website? - -it encrypts
sensitive date, like passwords and credit card numbers -it increases users trust in your
website
What is the purpose of a 301 redirect? - To permanently redirect users from one URL to
another
Choose all that apply. Which of these are ways to increase your site speed? - -
compress images
-upload images at the exact dimensions they'll be used
What are the two biggest factors in the mobile user experience of your website? - site
speed and responsive design
Which of these teams is NOT involved in the creation of a sitemap? - sales
True or False? The further away a page is from the homepage, the worse it is for
that page's SEO. - true
Choose all that apply. When should you submit your sitemap to Google and
other search engines? - -When you first publish your website -When you publish
a new web page
-When you make a significant change to your site structure
