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Verdediging Afstudeertraject Business Studies - Van klik tot klant: de perfecte landingspagina

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Uploaded on
20-06-2023
Written in
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Voor mijn afstudeertraject heb ik onderzoek gedaan naar "Hoe kunnen de landingspagina's van de klanten van Young Metrics beter geoptimaliseerd worden, teneinde de conversieratio's te verhogen en de Google Ads-campagnes te verbeteren. Hiervoor is een onderzoeksrapport met een beroepsproduct geschreven. Deze documenten zijn beoordeeld met een 8,7. De transcripten, persoonsgegevens en het codeerproces is afgeschermd vanwege privacy. Deze PowerPoint presentatie is beoordeeld met een 8,5.

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Institution
Hogeschool InHolland (InHolland)
Course
OE755 Afstudeertraject (OE755)

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“We kunnen wel verkeer naar de website sturen, maar als er niet
geconverteerd, dan is de marketing natuurlijk inefficiënt en goo
eigenlijk geld weg.”

, Young Metrics
“We kunnen wel verkeer naar de website sturen, maar als er niet
geconverteerd,
Van klikdan is de marketing
tot klant: natuurlijk
de perfecte inefficiënt en goo
landingspagina
eigenlijk geld weg.”




Rom

, Introductie


Online marketingbureau Young Metrics




E-mail, sms, content en SEA


Young Metrics
Afdeling advertising



Probleem, methodologie, conclusies en aanbevelingen
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Written for

Institution
Hogeschool InHolland (InHolland)
Study
Business
Course
OE755 Afstudeertraject (OE755)
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Document information

Uploaded on
June 20, 2023
Number of pages
20
Written in
2022/2023
Type
PRESENTATION
Person
Unknown

Subjects

  • marketing
  • cro
  • website
  • online marketing
  • online marketing bureau
  • conversieratios
  • conversieratio optimalisatie
  • landingspaginas
  • optimalisatie van landingspaginas
  • optimalisatie van conversierat
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