AC 3.1-Plan a campaign for Change Relating to Crime. [10
marks]
Focus of campaign
must link to under-reported crime AC1.1
examples: domestic abuse, hate crime, technological crime, white-collar crime etc
Aims
overall or long term goal
examples:
-encourage victims to seek support for domestic abuse
-raise awareness of signs of abuse in relationships
-educate and inform public about hate crime
what are your aims? Purpose?
Is your campaign targeted i.e. does it identify who or what needs to change?
Does your campaign focus on impact i.e. spell out what your campaign will bring out?
Objectives
short term plans to reach aims
examples, (have 3 or 4 objectives)
-create twitter/FB account and achieve 500 +re tweets/ likes
-create and display 50 posters in town centre
-organise fundraising event to raise £500 to fund producing merchandise
Each objective should be SMART (Specific, Measurable, Achievable, Realistic, Time bound)
e.g.:
-I will distribute 10,000 leaflets, highlighting the dangers of knife crime, at local schools over a two-week
period.
-I will create a social media account using real life case studies and relevant statistics on knife crime. I will
aim to get 10,000 followers in a year.
-I will create 10,000 wristbands with my campaign logo and hashtag to raise generate interest in my
campaign.
marks]
Focus of campaign
must link to under-reported crime AC1.1
examples: domestic abuse, hate crime, technological crime, white-collar crime etc
Aims
overall or long term goal
examples:
-encourage victims to seek support for domestic abuse
-raise awareness of signs of abuse in relationships
-educate and inform public about hate crime
what are your aims? Purpose?
Is your campaign targeted i.e. does it identify who or what needs to change?
Does your campaign focus on impact i.e. spell out what your campaign will bring out?
Objectives
short term plans to reach aims
examples, (have 3 or 4 objectives)
-create twitter/FB account and achieve 500 +re tweets/ likes
-create and display 50 posters in town centre
-organise fundraising event to raise £500 to fund producing merchandise
Each objective should be SMART (Specific, Measurable, Achievable, Realistic, Time bound)
e.g.:
-I will distribute 10,000 leaflets, highlighting the dangers of knife crime, at local schools over a two-week
period.
-I will create a social media account using real life case studies and relevant statistics on knife crime. I will
aim to get 10,000 followers in a year.
-I will create 10,000 wristbands with my campaign logo and hashtag to raise generate interest in my
campaign.
