AC 3.2-Design materials for use in campaigning for change.
[20 marks]
Design
structure of information
use of images or other accentuating features to capture attention
use of persuasive language e.g. emotive language, ‘you’ ‘your’ ‘you should’
promote action throughout the materials created
consider target audience
written communication needed e.g. statistics
Logo
Short, persuasive, captures attention
Websites to use could be: logo.com, wix
Social media
Make several posts, visuals and verbal
Make 3 different posts- promote an event, provide statistics, case study etc.
Website: zeeob, www.simtator.com
Leaflet
Short, gets to the point, visuals, colour, statistics
Website: Canva
Merchandise
Include the logo in the design
Websites: www.vistaprint.co.uk, www.moo.co.uk
Examples of persuasive techniques:
Flattery - complimenting your audience.
Opinion - a personal viewpoint often presented as if fact.
Hyperbole - exaggerated language used for effect.
Personal pronouns - ‘I’, ‘you’ and ‘we’.
Imperative command – instructional language.
[20 marks]
Design
structure of information
use of images or other accentuating features to capture attention
use of persuasive language e.g. emotive language, ‘you’ ‘your’ ‘you should’
promote action throughout the materials created
consider target audience
written communication needed e.g. statistics
Logo
Short, persuasive, captures attention
Websites to use could be: logo.com, wix
Social media
Make several posts, visuals and verbal
Make 3 different posts- promote an event, provide statistics, case study etc.
Website: zeeob, www.simtator.com
Leaflet
Short, gets to the point, visuals, colour, statistics
Website: Canva
Merchandise
Include the logo in the design
Websites: www.vistaprint.co.uk, www.moo.co.uk
Examples of persuasive techniques:
Flattery - complimenting your audience.
Opinion - a personal viewpoint often presented as if fact.
Hyperbole - exaggerated language used for effect.
Personal pronouns - ‘I’, ‘you’ and ‘we’.
Imperative command – instructional language.
