AC 3.3- Justify a campaign for change. [15 marks] 64 mins.
Presenting a Case for Action
• You must explain why your campaign is necessary.
• It should be linked to the target market.
• At its most basic you should ask yourself ‘Why does this target market need
this campaign?’
• You should focus on the following:
• Evidence that the campaign is under-reported
• Explain the reasons why the crime you are campaigning about is under-
reported and what the consequences of this under reporting are.
• Make sure you use relevant statistics to show the extent of the crime.
• It would also be useful to use examples or case studies to show the impact of
the crime.
Evidence to Support your Case
• You must discuss your design ideas and reasons why they are suited to your
target market.
• At its most basic you should ask yourself ‘Why have I chosen to do these
aspects of my designs and how does it help engage with my target market?’
You should consider the following:
• Your campaign name or tagline.
• Your designs, images, text, and layout - what they are and why they would be
effective.
• Use of language – long complex sentences verse short. Passive and active
sentences.
• Finance - explain why your campaign would be financially viable.
• Timescale - explain why you feel your timescale for the campaign is realistic.
• Do not just describe what you have done but explain why you chose to do
them. Nothing in your campaign is by accident. This is your opportunity to
explain these choices.
Presenting a Case for Action
• You must explain why your campaign is necessary.
• It should be linked to the target market.
• At its most basic you should ask yourself ‘Why does this target market need
this campaign?’
• You should focus on the following:
• Evidence that the campaign is under-reported
• Explain the reasons why the crime you are campaigning about is under-
reported and what the consequences of this under reporting are.
• Make sure you use relevant statistics to show the extent of the crime.
• It would also be useful to use examples or case studies to show the impact of
the crime.
Evidence to Support your Case
• You must discuss your design ideas and reasons why they are suited to your
target market.
• At its most basic you should ask yourself ‘Why have I chosen to do these
aspects of my designs and how does it help engage with my target market?’
You should consider the following:
• Your campaign name or tagline.
• Your designs, images, text, and layout - what they are and why they would be
effective.
• Use of language – long complex sentences verse short. Passive and active
sentences.
• Finance - explain why your campaign would be financially viable.
• Timescale - explain why you feel your timescale for the campaign is realistic.
• Do not just describe what you have done but explain why you chose to do
them. Nothing in your campaign is by accident. This is your opportunity to
explain these choices.
