CHAPTER-1: NATURE AND SCOPE OF BUSINESS ECONOMICS
UNIT – 1: INTRODUCTION
What is Economics about?
Greek word ‘Oikonomia’ which means Household
19th century Economics was known as ‘Political Economy’.
An inquiry into the ‘Nature and Causes of the wealth of Nations’ (1776), The
wealth of Nations by Adam Smith (first modern work of economics)
Two fundamental facts
Human being have unlimited wants and
The means to satisfy these unlimited wants are relative scare
Meaning of business economics?
Decision Making refers to the process of selecting an appropriate alternative that
will provide the most efficient means of attaining a desired end, from two or
more alternative course of action.
Decision making is not simple and straightforward. It is highly complex and
dynamic.
Business economics integrates economics theory with business practice
Business economics also referred as managerial economics.
Definition of business economics?
The use of economic analysis to make business decisions involving the best use of
an organization’s scare resources.
Joel Dean defined business economics in terms of the use of economics analysis in
the formulation of business policies. Business economics is essentially a component
of applied economics.
Nature of Business Economics
Micro Economics
Study of the behavior of different individuals (consumer and firms) and
organization within an economic system.
Macro Economics
Study of the overall economic phenomena or the economy as a whole.
Describing the nature of business economics
Economic world is complex and interdependence
Economic theories are hypothetical and simplistic in nature
Business economics is a science
Based on macro economics
Incorporates elements of Macro Analysis
Business economics is also an Art
Use of Theory of markets and private enterprises
Pragmatic (practical way of dealings with problems) in approach
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 1
, CHAPTER-1: NATURE AND SCOPE OF BUSINESS ECONOMICS
Interdisciplinary in Nature
Normative in Nature (ought to be, descriptive in nature, involves value judgement)
& Positive in nature (what is, no value judgement, cause and effect relationship )
Scope of Business Economics
1. Microeconomics applied to Internal or Operational issues:- that arise within the
organization and fall within the purview and control of management.
Demand analysis and Forecasting
Production and cost analysis
Inventory management
Market structure and Pricing policies.
Resource allocation
Theory of capital and investment decisions
Profit analysis
Risk and uncertainty analysis
2. Macroeconomics applied to external or Environmental issues
Economic system
Business cycle
National income, employment prices, saving and investment
Fiscal policy, foreign trade policy, economic policies
Central banks
Unions and cooperatives
Social and political environment.
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 2
, CHAPTER 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
UNIT 2:- BASIC PROBLEM OF AN ECONOMY
Central problem of Economy
What to produce How to produce For whom to produce What provision
should be made
for economics
What goods to be Labour intensive Rich growth
produced
How much quantity Capital intensive Poor
to be produced
CAPITALIST ECONOMY (eg: United States and United Kingdom,Hong Kong, South
Korea)
Characteristics:
(i) Right to private property
(ii) Freedom of enterprise
(iii) Freedom of economic choice
(iv) Profit motive
(v) Consumer sovereignty
(vi) Competition
(vii) Absence of government interference
How do capitalist economies solve their central problems?
Deciding what to produce – capital goods
Deciding how to produce – capital intensive
Deciding for whom to produce – rich
Deciding about consumption, saving and investment – higher the level of income
and interest rates, higher will be the savings. Greater the profit expectation
greater will be investment.
Merits of Capitalist Economy
Self regulating
Profit motive
Economic growth is faster
Optimum allocation of resources
Operating efficiency
Cost of production is minimized
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 3
, CHAPTER 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
Incentive for efficient economic decisions and implementation
Quality goods due to competition
Incentive for innovation
Fundamental right to property and right to freedom
Democratic framework
Demerits of Capitalism
Economic inequality and social injustice
Property rights over human rights
Economic inequalities
Ignores human welfare
Income inequality
Exploitation of labour
Consumer sovereignty is myth
Misallocation of resources ( for luxury goods)
Less of merit goods (education and health)
Unplanned production
Enormous waste of productive resources
Formation of monopolies
Excessive materialism as well as conspicuous and unethical consumption.
SOCIALIST ECONOMY (eg: China, North Korea)
The concept of socialist economy was propounded by Karl Marx and Frederic Engels in
their work ‘the Communist Manifesto’ published in 1848.Socialist economy is also
called as çommand economy or centrally planned economy.
Characteristics:
Collective ownership
Economic planning
Absence of consumer choice
Relatively equal income distribution
Minimum role of price mechanism or market forces
Absence of competition
Merits of Socialism
Equitable distribution of wealth and income
Rapid and balanced economic development
Better utilization of resources
Unemployment is minimised
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 4
UNIT – 1: INTRODUCTION
What is Economics about?
Greek word ‘Oikonomia’ which means Household
19th century Economics was known as ‘Political Economy’.
An inquiry into the ‘Nature and Causes of the wealth of Nations’ (1776), The
wealth of Nations by Adam Smith (first modern work of economics)
Two fundamental facts
Human being have unlimited wants and
The means to satisfy these unlimited wants are relative scare
Meaning of business economics?
Decision Making refers to the process of selecting an appropriate alternative that
will provide the most efficient means of attaining a desired end, from two or
more alternative course of action.
Decision making is not simple and straightforward. It is highly complex and
dynamic.
Business economics integrates economics theory with business practice
Business economics also referred as managerial economics.
Definition of business economics?
The use of economic analysis to make business decisions involving the best use of
an organization’s scare resources.
Joel Dean defined business economics in terms of the use of economics analysis in
the formulation of business policies. Business economics is essentially a component
of applied economics.
Nature of Business Economics
Micro Economics
Study of the behavior of different individuals (consumer and firms) and
organization within an economic system.
Macro Economics
Study of the overall economic phenomena or the economy as a whole.
Describing the nature of business economics
Economic world is complex and interdependence
Economic theories are hypothetical and simplistic in nature
Business economics is a science
Based on macro economics
Incorporates elements of Macro Analysis
Business economics is also an Art
Use of Theory of markets and private enterprises
Pragmatic (practical way of dealings with problems) in approach
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 1
, CHAPTER-1: NATURE AND SCOPE OF BUSINESS ECONOMICS
Interdisciplinary in Nature
Normative in Nature (ought to be, descriptive in nature, involves value judgement)
& Positive in nature (what is, no value judgement, cause and effect relationship )
Scope of Business Economics
1. Microeconomics applied to Internal or Operational issues:- that arise within the
organization and fall within the purview and control of management.
Demand analysis and Forecasting
Production and cost analysis
Inventory management
Market structure and Pricing policies.
Resource allocation
Theory of capital and investment decisions
Profit analysis
Risk and uncertainty analysis
2. Macroeconomics applied to external or Environmental issues
Economic system
Business cycle
National income, employment prices, saving and investment
Fiscal policy, foreign trade policy, economic policies
Central banks
Unions and cooperatives
Social and political environment.
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 2
, CHAPTER 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
UNIT 2:- BASIC PROBLEM OF AN ECONOMY
Central problem of Economy
What to produce How to produce For whom to produce What provision
should be made
for economics
What goods to be Labour intensive Rich growth
produced
How much quantity Capital intensive Poor
to be produced
CAPITALIST ECONOMY (eg: United States and United Kingdom,Hong Kong, South
Korea)
Characteristics:
(i) Right to private property
(ii) Freedom of enterprise
(iii) Freedom of economic choice
(iv) Profit motive
(v) Consumer sovereignty
(vi) Competition
(vii) Absence of government interference
How do capitalist economies solve their central problems?
Deciding what to produce – capital goods
Deciding how to produce – capital intensive
Deciding for whom to produce – rich
Deciding about consumption, saving and investment – higher the level of income
and interest rates, higher will be the savings. Greater the profit expectation
greater will be investment.
Merits of Capitalist Economy
Self regulating
Profit motive
Economic growth is faster
Optimum allocation of resources
Operating efficiency
Cost of production is minimized
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 3
, CHAPTER 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
Incentive for efficient economic decisions and implementation
Quality goods due to competition
Incentive for innovation
Fundamental right to property and right to freedom
Democratic framework
Demerits of Capitalism
Economic inequality and social injustice
Property rights over human rights
Economic inequalities
Ignores human welfare
Income inequality
Exploitation of labour
Consumer sovereignty is myth
Misallocation of resources ( for luxury goods)
Less of merit goods (education and health)
Unplanned production
Enormous waste of productive resources
Formation of monopolies
Excessive materialism as well as conspicuous and unethical consumption.
SOCIALIST ECONOMY (eg: China, North Korea)
The concept of socialist economy was propounded by Karl Marx and Frederic Engels in
their work ‘the Communist Manifesto’ published in 1848.Socialist economy is also
called as çommand economy or centrally planned economy.
Characteristics:
Collective ownership
Economic planning
Absence of consumer choice
Relatively equal income distribution
Minimum role of price mechanism or market forces
Absence of competition
Merits of Socialism
Equitable distribution of wealth and income
Rapid and balanced economic development
Better utilization of resources
Unemployment is minimised
ARHAM INSTITUTE, CA VARDHAMAN DAGA, 9039600091 Page 4