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AC3.2 & AC3.3

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3.2: design materials for your campaign (15 marks) 3.3: justify your campaign (15 marks

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~• Designing Materials For Your
Campaign •~
- at least 3 or 4 different types of materials
- clearly structured information
- images that are visually stimulating
- persuasive language and emphasis on the message you are trying to put across
- emotive language
- promotion of action
- constantly considering target audience
- potential 4 materials: social media posts, leaflets, wristbands, t-shirts
- catchy slogan
- logo
- name




•~ Justify A Campaign For Change •~
- why is your campaign needed
- use case laws and statistics to justify the need for your campaign
- justify your chosen methods
- justify your materials that have been created
- present a case for action
- use evidence from a case
- use persuasive language
- justify your campaigns name
- justify your colour scheme
- consider the overall success that your campaign is likely to have

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