The Effectiveness Of Media Used In
Campaigns For Change
*link to own campaign in conclusion + compare media with each other
Blogs:
• typically provide information/discussions about a wide range of topics and
themes
• they can be created by organisations such as businesses, media groups and
campaigns, however they can also be created by individuals working alone
• they are easy to produce and cheap - can start from about $5 per year
• they are a useful method of spreading news about a campaigns progress
• they can include hyperlinks to all their different social media pages along with
other websites, videos and documents
• they are easily accessible for anyone
• they are engaging
• they have the ability to produce loyal fanbases
• however, they are not as widely used nowadays
• they have a limited audience - those who are unaware of the campaign will not
be accessing its blog
• blogs need to be updated regularly and this can be time-consuming
• they may also be considered as dull and boring for people who do not really
enjoy reading and prefer information to be relayed to them quickly and
summarised
• example: Unlock
Viral Messaging
• involves sending messages from person to person through social media, for
example, WhatsApp
• information can be spread at rapid rates
• cheap and effective
• messages have the ability to go viral, for example on Twitter, Instagram or
Snapchat
• however, it is not always guaranteed that people will actually pass on
messages that have been sent to them
• viral messaging can help a campaign gain momentum
• increases awareness of a campaign
• the chance of a message going viral can also be dependent on people who
have large amounts of followers spreading them
Film:
• can appear on cinema screens, YouTube, or on the campaigns own website
• films and videos that are through and informative on a campaign can be
produced
• visuals may encourage more people to engage with and support the campaign
• however, some images and depictions may be distressing for some viewers
• production is costly
• there is no complete certainty that people will watch the films and videos
created
Advertising:
Campaigns For Change
*link to own campaign in conclusion + compare media with each other
Blogs:
• typically provide information/discussions about a wide range of topics and
themes
• they can be created by organisations such as businesses, media groups and
campaigns, however they can also be created by individuals working alone
• they are easy to produce and cheap - can start from about $5 per year
• they are a useful method of spreading news about a campaigns progress
• they can include hyperlinks to all their different social media pages along with
other websites, videos and documents
• they are easily accessible for anyone
• they are engaging
• they have the ability to produce loyal fanbases
• however, they are not as widely used nowadays
• they have a limited audience - those who are unaware of the campaign will not
be accessing its blog
• blogs need to be updated regularly and this can be time-consuming
• they may also be considered as dull and boring for people who do not really
enjoy reading and prefer information to be relayed to them quickly and
summarised
• example: Unlock
Viral Messaging
• involves sending messages from person to person through social media, for
example, WhatsApp
• information can be spread at rapid rates
• cheap and effective
• messages have the ability to go viral, for example on Twitter, Instagram or
Snapchat
• however, it is not always guaranteed that people will actually pass on
messages that have been sent to them
• viral messaging can help a campaign gain momentum
• increases awareness of a campaign
• the chance of a message going viral can also be dependent on people who
have large amounts of followers spreading them
Film:
• can appear on cinema screens, YouTube, or on the campaigns own website
• films and videos that are through and informative on a campaign can be
produced
• visuals may encourage more people to engage with and support the campaign
• however, some images and depictions may be distressing for some viewers
• production is costly
• there is no complete certainty that people will watch the films and videos
created
Advertising:
