Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level
BUSINESS
Paper 1 Business 1
Tuesday 23 May 2023 Morning Time allowed: 2 hours
Materials
For this paper you must have: For Examiner’s Use
• a calculator. Question Mark
Section A
Instructions
• Use black ink or black ball-point pen. 16
• Fill in the boxes at the top of this page. 17
• Answer all questions in Section A and Section B.
18
• Answer one question from Section C and one question from Section D.
• You must answer the questions in the spaces provided. Do not write 19
outside the box around each page or on blank pages. 20
• If you need extra space for your answer(s), use the lined pages at the end of
21
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not 22
want to be marked. 23
24
Information
• The marks for questions are shown in brackets. TOTAL
• The maximum mark for this paper is 100.
*Jun237132101*
IB/G/Jun23/E13 7132/1
, 2
Do not write
outside the
Section A box
Answer all questions in this section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 Which of the following will cause spare capacity in a business to rise?
[1 mark]
A New competitors are entering the market.
B The business closes some factories.
C The business’s product becomes more fashionable.
D There is a successful advertising campaign.
0 2 Statement 1: ‘Value added can be increased by creating barriers to entry.’
Statement 2: ‘Value added can be increased by lowering unit costs.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
*02*
IB/G/Jun23/7132/1
, 3
Do not write
outside the
0 3 A women’s clothes store adds furniture to its range in order to increase spending by its box
existing customers.
According to Ansoff’s matrix this is an example of
[1 mark]
A diversification.
B market development.
C market penetration.
D product development.
Turn over for the next question
Turn over ►
*03*
IB/G/Jun23/7132/1
, 4
Do not write
outside the
0 4 Figure 1 shows a break-even chart. box
Figure 1
Statement 1: ‘At 50 units of output, the distance between c and d shows the level of
fixed costs.’
Statement 2: ‘At 50 units of output, the distance between c and e shows the
total contribution.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
*04*
IB/G/Jun23/7132/1
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level
BUSINESS
Paper 1 Business 1
Tuesday 23 May 2023 Morning Time allowed: 2 hours
Materials
For this paper you must have: For Examiner’s Use
• a calculator. Question Mark
Section A
Instructions
• Use black ink or black ball-point pen. 16
• Fill in the boxes at the top of this page. 17
• Answer all questions in Section A and Section B.
18
• Answer one question from Section C and one question from Section D.
• You must answer the questions in the spaces provided. Do not write 19
outside the box around each page or on blank pages. 20
• If you need extra space for your answer(s), use the lined pages at the end of
21
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not 22
want to be marked. 23
24
Information
• The marks for questions are shown in brackets. TOTAL
• The maximum mark for this paper is 100.
*Jun237132101*
IB/G/Jun23/E13 7132/1
, 2
Do not write
outside the
Section A box
Answer all questions in this section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 Which of the following will cause spare capacity in a business to rise?
[1 mark]
A New competitors are entering the market.
B The business closes some factories.
C The business’s product becomes more fashionable.
D There is a successful advertising campaign.
0 2 Statement 1: ‘Value added can be increased by creating barriers to entry.’
Statement 2: ‘Value added can be increased by lowering unit costs.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
*02*
IB/G/Jun23/7132/1
, 3
Do not write
outside the
0 3 A women’s clothes store adds furniture to its range in order to increase spending by its box
existing customers.
According to Ansoff’s matrix this is an example of
[1 mark]
A diversification.
B market development.
C market penetration.
D product development.
Turn over for the next question
Turn over ►
*03*
IB/G/Jun23/7132/1
, 4
Do not write
outside the
0 4 Figure 1 shows a break-even chart. box
Figure 1
Statement 1: ‘At 50 units of output, the distance between c and d shows the level of
fixed costs.’
Statement 2: ‘At 50 units of output, the distance between c and e shows the
total contribution.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
*04*
IB/G/Jun23/7132/1
