1. List the variables included in the data, and briefly explain whether each variable is
numeric or alphanumeric (categorical).
a. Media-Its alphanumeric since it does not represent numerical but only the alpha
based on the media( traditional or social media)
b. Source-This one is alphanumeric since the variable is about the sources either
homepage or landing page.
c. Purchase-This variable is numerical since it is all about the amount that was paid
d. Rating-Its numeric since its concerned with the numeric values between 1 to 5
e. Payment-its alphanumeric since it is concerned with the payment mode used
f. Device-its alphanumeric since it is based on the device used
numeric or alphanumeric (categorical).
a. Media-Its alphanumeric since it does not represent numerical but only the alpha
based on the media( traditional or social media)
b. Source-This one is alphanumeric since the variable is about the sources either
homepage or landing page.
c. Purchase-This variable is numerical since it is all about the amount that was paid
d. Rating-Its numeric since its concerned with the numeric values between 1 to 5
e. Payment-its alphanumeric since it is concerned with the payment mode used
f. Device-its alphanumeric since it is based on the device used
