P1, P2, P3, M1 - Visitor Attractions

BTEC Travel and Tourism - Unit 19 - Visitor Attractions P1, P2, P3, M1 - Merit To achieve P1 and P2, learners are required to apply their learning to two specific, different visitor attractions: one natural and one built. They will need to visit their chosen attractions to develop the required familiarity, although some of the information required at this level could be obtained from detailed internet research. The descriptions should cover all of the essential content within learning outcomes 1 and 2 and should not merely be a list of products and services or interpretation techniques. Learners can undertake some of the research for P1 and P2 from publicity material provided by visitor attractions; however, learners should not submit these materials as part of their assessment evidence, but may refer to them in a bibliography or appendix if appropriate. Learners may wish to quote from publicity materials where appropriate but substantial use of text from websites or leaflets does not constitute the learner’s own work. For P3, learners may use the same two visitor attractions as those selected for P1 and P2. Learners should select two different types of visitor and link the appeal of each of the visitor attractions to these visitors. An appropriate response at this level would be for learners to explain that the location of a museum on the outskirts of town will appeal more to a family with a car than to an overseas tourist who may not have access to their own vehicle and therefore finds it less convenient to visit than a town-centre attraction. For M1, learners will need to have first-hand experience of their selected visitor attraction in order to analyse how the products, services and interpretation techniques contribute to the appeal for two different types of visitors. This analysis should be a progression from the descriptions for P1, P2 and P3 and demonstrate a good understanding of how the selected visitor attraction appeals to different types of visitor. The evidence can be presented in verbal or written format. Verbal presentations must be supported by detailed tutor observation records.