MKTG 3701 Final Exam WITH CORRECT ANSWERS

In global marketing research, what kind of information is best acquire from secondary data? -Restrictions on the importing of products such as quotas or tariffs -Promotional activities of competitors -Sales of a company's own products in a foreign country -Prices being charged for a product by a competitor -Information about products being sold by a competitor Restrictions on the importing of products such as qoutas or tarrifs The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations is referred to as that individual's -Values -Lifestyle -Personality -Attitude Personality Brandi used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. As it relates to marketing, these things represent a _______ for Brandi -Desire -Dilemma -Want -Craving -Need Need How consumers make choices is influenced by the personal, financial, and social significance of the decision being made, in other words, their level of -Self-actual i action -Involvement -Motivation -Perception -Cognitive Dissonance Involvement What two key words in the definition of advertising are crucial to understanding how advertising fits into the promotion mix? - personal and communication - paid and communication - nonpaid and nonpersonal - paid and nonpersonal - nonpaid and personal Paid and Nonpersonal The pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless of location is __________ pricing. -Deal pricing -Odd pricing -Bargain pricing -even pricing -Perceived pricing Odd pricing