1) Industry competitors
Innocent Smoothing being aware of the increase of interest in food and healthy drinks, and
for this reason the increasing of competition is very important. It must keep in
consideration the old competitors. They actually are a market’s leader, but companies, like
PJ or Store own-brands are creating problems, related to the cost, loyalty of customer.
Clear ideas and well-defined, are elements to be added to meet the competitive hurdles.
2) Potential entrants
The Smoothie’s market in the Uk, and the interest for a healthier food and beverage, gets
popularity, for these reason the competition is increasing for Innocent.
Possible new competitors could be existing juice company, which decide to convert part of
its production and enter this emerging sector.
3) Availability of substitutes
Innocent Smoothies is also facing the competition from other product, for example the kids’
apple, Kids’ fruity water and orange juice, product that are always manufactured always by
Innocent. These product should generate a change from smoother to juice.
4) Buyer power
In this case, the customer depend on supermarket, but they have the ability to pressurize a
company. Innocent smoothies have to revise the price and implementation loyalty
programs for the customer, because the sell less smoothie’s quantity for each bottle, with a
higher price respect the fist competitors. They can introduce some loyalty programs to
capture more space in the consumer’s mind. In this way Innocent can reduce the
sensitivity of the buyers toward price.
5) Supplier power
The supplier, are very importante, because the suppliers are directly related to the inputs
of the market. the Innocent’s distribution channel, give more importance on the suppliers
and for this reason need to take care about the suppliers and strengths of channel of
distribution.
Innocent Smoothing being aware of the increase of interest in food and healthy drinks, and
for this reason the increasing of competition is very important. It must keep in
consideration the old competitors. They actually are a market’s leader, but companies, like
PJ or Store own-brands are creating problems, related to the cost, loyalty of customer.
Clear ideas and well-defined, are elements to be added to meet the competitive hurdles.
2) Potential entrants
The Smoothie’s market in the Uk, and the interest for a healthier food and beverage, gets
popularity, for these reason the competition is increasing for Innocent.
Possible new competitors could be existing juice company, which decide to convert part of
its production and enter this emerging sector.
3) Availability of substitutes
Innocent Smoothies is also facing the competition from other product, for example the kids’
apple, Kids’ fruity water and orange juice, product that are always manufactured always by
Innocent. These product should generate a change from smoother to juice.
4) Buyer power
In this case, the customer depend on supermarket, but they have the ability to pressurize a
company. Innocent smoothies have to revise the price and implementation loyalty
programs for the customer, because the sell less smoothie’s quantity for each bottle, with a
higher price respect the fist competitors. They can introduce some loyalty programs to
capture more space in the consumer’s mind. In this way Innocent can reduce the
sensitivity of the buyers toward price.
5) Supplier power
The supplier, are very importante, because the suppliers are directly related to the inputs
of the market. the Innocent’s distribution channel, give more importance on the suppliers
and for this reason need to take care about the suppliers and strengths of channel of
distribution.
